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Donor focused strategies for annual giving

Author: Karla A Williams
Publisher: Sudbury, Mass. : Jones and Bartlett Publishers, ©2004.
Series: Jones and Bartlett's fund raising series for the 21st century.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Karla A Williams
ISBN: 0763725056 9780763725051
OCLC Number: 52464604
Notes: Originally published by Aspen Publishers, 1997.
Description: xi, 287 pages : illustrations ; 28 cm.
Contents: Ch. 1. Organized Philanthropy and Fund-Raising History and Practices --
Ch. 2. The Annual Integrated Development Process: A Multidimensional Activity with Eleven Steps --
Ch. 3. Creating an Environment for Philanthropy to Flourish: Steps 1 and 2 in the Annual Integrated Development Process --
Ch. 4. Building a Constituent Base by Focusing on Donors' Wants, Needs, and Interests: Step 3 in the Annual Integrated Development Process --
Ch. 5. Identifying and Building the Case for Annual Support: Step 4 in the Annual Integrated Development Process --
Ch. 6. Strategies for Success: Annual Giving Objectives --
Ch. 7. Matching Institutional Needs with Donor Interests: Steps 5 and 6 in the Annual Integrated Development Process --
Ch. 8. Key Ingredients of the Annual Development Plan: Step 7 in the Annual Integrated Development Process --
Ch. 9. Designing the Infrastructure: Steps 8 through 11 in the Annual Integrated Development Process.
Series Title: Jones and Bartlett's fund raising series for the 21st century.
Responsibility: Karla A. Williams.

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