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Don't be such a scientist : talking substance in an age of style

저자: Randy Olson
출판사: Washington, DC : Island Press, ©2009.
판/형식:   Print book : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:
Is the American public really ready for science? And is the world of science ready for the American public? Scientists wear ragged clothes, forget to comb their hair, and speak in a language that even they don't understand. Or so people think. Most scientists don't care how they are perceived, but in our media-dominated age, style counts. Enter Randy Olson. Fifteen years ago, marine biologist Olson bid farewell to  더 읽기…
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자료 유형: 인터넷 자료
문서 형식: 책, 인터넷 자원
모든 저자 / 참여자: Randy Olson
ISBN: 9781597265638 1597265632
OCLC 번호: 286479843
설명: vii, 206 pages : illustrations ; 23 cm
내용: Don't be so cerebral --
Don't be so literal minded --
Don't be such a poor storyteller --
Don't be so unlikeable --
Be the voice of science! --
Appendix 1: The sizzle frazzle --
Appendix 2: Filmmaking for scientists --
Appendix 3: Randy Olson selected filmography.
책임: by Randy Olson.

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Drawing on the author's own evolution from science professor to Hollywood filmmaker, this book shares the secrets of talking substance in an age of style. It argues that the key is to stay true to  더 읽기…

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""Don't Be Such a Scientist" is a stinging critique, yet it's also a funny, heart-felt account of one scientist's efforts to make non-scientists care about the natural world."--Carl Zimmer "author of 더 읽기…

 
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