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Don't be such a scientist : talking substance in an age of style

作者: Randy Olson
出版商: Washington, DC : Island Press, ©2009.
版本/格式:   圖書 : 英語所有版本和格式的總覽
資料庫:WorldCat
提要:
Is the American public really ready for science? And is the world of science ready for the American public? Scientists wear ragged clothes, forget to comb their hair, and speak in a language that even they don't understand. Or so people think. Most scientists don't care how they are perceived, but in our media-dominated age, style counts. Enter Randy Olson. Fifteen years ago, marine biologist Olson bid farewell to  再讀一些...
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資料類型: 網際網路資源
文件類型: 圖書, 網路資源
所有的作者/貢獻者: Randy Olson
ISBN: 9781597265638 1597265632
OCLC系統控制編碼: 286479843
描述: vii, 206 pages : illustrations ; 23 cm
内容: Don't be so cerebral --
Don't be so literal minded --
Don't be such a poor storyteller --
Don't be so unlikeable --
Be the voice of science! --
Appendix 1: The sizzle frazzle --
Appendix 2: Filmmaking for scientists --
Appendix 3: Randy Olson selected filmography.
責任: by Randy Olson.

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Drawing on the author's own evolution from science professor to Hollywood filmmaker, this book shares the secrets of talking substance in an age of style. It argues that the key is to stay true to  再讀一些...

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""Don't Be Such a Scientist" is a stinging critique, yet it's also a funny, heart-felt account of one scientist's efforts to make non-scientists care about the natural world."--Carl Zimmer "author 再讀一些...

 
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