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Don't make me think! : a common sense approach to web usability

Author: Steve Krug
Publisher: Berkeley, Calif. : New Riders, ©2006.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:
This book is for the people in the trenches, the designers, the programmers, the webmasters, the project managers, the marketing people, and the folks who sign the checks. It's easily absorbed principles will help you arrive at both the right questions to ask the experts you hire, and practical answers so you can make difficult technical, aesthetic, and structural decisions.
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Document Type: Book
All Authors / Contributors: Steve Krug
ISBN: 0321344758 9780321344755
OCLC Number: 61129212
Description: xiii, 201 pages : illustrations (chiefly color) ; 23 cm
Contents: [Pt. 1:] Guiding principles. Don't make me think! : Krug's first law of usability ; How we really use the Web : scanning, satisficing, and muddling through ; Billboard design 101 : designing pages for scanning, not reading ; Animal, vegetable, or mineral? : why users like mindless choices ; Omit needless words : the art of not writing for the Web --
[Pt. 2:] Things you need to get right. Street signs and breadcrumbs : designing navigation ; The first step in recovery is admitting that the home page is beyond your control : designing the home page --
[Pt. 3:] Making sure you got them right. "The farmer and the cowman should be friends" : why most Web design team arguments about usability are a waste of time, and how to avoid them ; Usability testing on 10 cents a day : why user testing --
done simply enough --
is the cure for all your site's ills --
[Pt. 4:] Larger concerns and outside influences. Usability as common courtesy : why your Web site should be a mensch ; Accessibility, Cascading Style Sheets, and you : just when you think you're done, a cat floats by with buttered toast strapped to its back ; Help! My boss wants me to --
: when bad design decisions happen to good people.
Responsibility: Steve Krug.

Abstract:

Provides insights and practical advice for novice and veteran alike. This book discusses why people really leave Web sites; making sites usable and accessible; and, surviving executive design whims.  Read more...

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