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Don't think pink : what really makes women buy--and how to increase your share of this crucial market

Author: Lisa Johnson; Andrea Learned
Publisher: New York : AMACOM, ©2004.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Women make or influence more than 80 percent of all consumer purchases in the United States, accounting for trillions of dollars annually." "Is your business doing absolutely everything it can to tap into this immense market?" "Don't Think Pink will help you see your brand through a woman's eyes, giving you the practical tools you need to develop products, services, and marketing strategies that truly resonate with  Read more...
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Document Type: Book
All Authors / Contributors: Lisa Johnson; Andrea Learned
ISBN: 081440815X 9780814408155 0814428002 9780814428009
OCLC Number: 54686230
Description: x, 230 pages ; 24 cm
Contents: Brain training : how not to think pink --
Now you see "her" : the visible approach to marketing to women --
Now you don't (see "her") : the transparent approach to marketing to women --
Inside a woman's mind : the scientific underpinnings --
Shaping the generations : baby boomers (and matures) to gen yers --
Looking beyond the generations : the buying filters of life stages and roles --
Cultural influencers : the buying filters of emerging majorities --
Learning curves and life stages : relationship-building opportunities --
The internet-savvy woman : connecting with her online --
Online research : using e-marketing to see women clearly --
Enlisting women as your marketing partners : an alliance for brand success --
Afterword: Investing in a transparent future.
Responsibility: Lisa Johnson, Andrea Learned.

Abstract:

Helping marketers see their brands through a woman's eyes, this work assists them develop products, services and marketing strategies that resonate with female buyers. It reveals how generational  Read more...

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Choice: "A resource and roadmap to seeing through the eyes of women in their buying process. This book is must reading!"

 
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