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The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change

Author: Jennifer Lynn Aaker; Andy Smith; Carlye Adler
Publisher: San Francisco, California : Jossey-Bass, ©2010.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
"Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only  Read more...
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Document Type: Book
All Authors / Contributors: Jennifer Lynn Aaker; Andy Smith; Carlye Adler
ISBN: 9780470614150 0470614153
OCLC Number: 460061966
Description: xxv, 211 pages : illustrations ; 22 cm
Contents: The dragonfly body: the system that keeps it airborne --
Wing 1: Focus: How to hatch a goal that will make an impact --
Wing 2: Grab attention: How to stick out in an overcrowded, overmessaged, noisy world --
Wing 3: Engage: How to make people connect with your goal --
Wing 4: Take action: How to empower others, enable them and cultivate a movement --
Onward and upward: You're flying! Now what? --
The dragonfly ecosystem.
Responsibility: Jennifer Aaker, Andy Smith ; with Carlye Adler.

Abstract:

Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses  Read more...

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Marketing gurus (and married couple) Aaker and Smith turn Aaker's popular class at the Stanford Graduate School of Business into a handbook on using the power and popularity of social media to do Read more...

 
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