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|Material Type:||Internet resource|
|Document Type:||Book, Internet Resource|
|All Authors / Contributors:||
|Description:||viii, 357 pages : illustrations ; 24 cm|
|Contents:||Introduction: A power and a pleasure --
Pt. 1: The gospel of culture and the Victorian reader --
The family house magazines and the gospel of culture --
The Victorian reader and the political economy of the magazine --
Pt. 2: The magazine revolution --
The magazine revolution of the 1890s --
"The whirlpool of real life": the popular magazine project --
Pt. 3: Dream of abundance, social control, and social justice --
The new secular religion of health --
"New worlds to conquer": the dreams of progress --
Muckraking, realism, and the dream of social justice --
Dreams of a new social order --
Appendix 1: Circulation in thousands of the leading general interest magazines from 1900 to 1913 --
Appendix 2: Topics of lead Cosmopolitan articles, 1893-1904 --
Appendix 3: Topics of lead Cosmopolitan articles, 1905-1914 --
Appendix 4: Century magazine articles, 1893-1900 --
Appendix 5: Cosmopolitan magazine articles, 1893-1900 --
Appendix 6: Contributors to Walker's Cosmopolitan.
By promoting consumer culture, these dynamic magazines galvanized the national mood. Headed by savvy, cosmopolitan editors who were equally committed to the cultural and intellectual education of their fellow Americans and the growth of mass print culture, these publications encouraged readers to expand their personal horizons to accommodate a spirit of progress. Articles on consumerism, therapeutic culture, and social welfare were juxtaposed with the exposes of the "muckrakers"--A new breed of journalists including Ida Tarbell, Lincoln Steffens, and William Allen White who investigated municipal and corporate corruption in the "Gilded Age" of Rockefeller, Carnegie, and Tammany Hall.
This vision transformed the traditional and elitist view of culture as a repository of timeless and fixed virtues to a springboard of ideas and energies directed toward achieving a cohesive, cooperative society. Engaged in the "whirlpool of real life," the popular magazines pointed to the vitality of consumerism and the industrial cities as sure signs of progress. Informative and stylish, as well as expansive in its eclectic coverage of the popular magazine, Schneirov brilliantly shows how this phenomenon tapped into a national sensibility and ran away with it. The Dream of a New Social Order is illustrated with more than twenty photographs from nineteenth and twentieth century magazines.