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Driving green consumerism through strategic sustainability marketing

Author: Farzana Quoquab; Ramayah Thurasamy; Jihad Mohammad
Publisher: Hershey, PA : Business Science Reference, [2018] ©2018
Series: Practice, progress, and proficiency in sustainability (PPPS) book series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and environmental concern in the developing countries and outlines the possible growth of this sector"--
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Driving green consumerism through strategic sustainability marketing.
Hershey, PA : Business Science Reference, [2018]
(DLC) 2017012411
(OCoLC)989811181
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Farzana Quoquab; Ramayah Thurasamy; Jihad Mohammad
ISBN: 9781522529132 1522529136
OCLC Number: 1009042565
Description: 1 online resource.
Series Title: Practice, progress, and proficiency in sustainability (PPPS) book series.
Responsibility: Farzana Quoquab, Ramayah Thurasamy, and Jihad Mohammad, editors.

Abstract:

Presents the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic  Read more...

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