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Drug Promotional Strategies Case Study : The Promotional Effectiveness of Detailing & Journal Advertising Spend for New Product Launches.

Author: EBSCO Publishing (Firm)
Publisher: [S.l.] : Datamonitor PLC, 2009.
Series: Business Source Premier.
Edition/Format:   eBook : Document
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: EBSCO Publishing (Firm)
OCLC Number: 1002008311
Notes: Title from content provider.
Description: 1 online resource.
Series Title: Business Source Premier.

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