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Dynamic commercialization strategies for disruptive technologies : evidence from the Speech Recognition Industry

Autor: Matt Marx; Joshua Gans; David H Hsu; National Bureau of Economic Research.
Editorial: Cambridge, Mass. : National Bureau of Economic Research, 2013.
Serie: Working paper series (National Bureau of Economic Research), no. 19764.
Edición/Formato:   Libro-e : Documento : Inglés (eng)Ver todas las ediciones y todos los formatos
Resumen:
When startup innovation involves a potentially disruptive technology -- initially lagging in the predominant performance metric, but with a potentially favorable trajectory of improvement -- incumbents may be wary of engaging in cooperative commercialization with the startup. While the prevailing theory of disruptive innovation suggests that this will lead to (exclusively) competitive commercialization and the  Leer más
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Detalles

Tipo de material: Documento, Recurso en Internet
Tipo de documento Recurso internet, Archivo de computadora
Todos autores / colaboradores: Matt Marx; Joshua Gans; David H Hsu; National Bureau of Economic Research.
Número OCLC: 868158921
Notas: Title from http://www.nber.org/papers/19764 viewed January 15, 2014.
"December 2013."
Descripción: 1 online resource (36 pages) : illustrations.
Título de la serie: Working paper series (National Bureau of Economic Research), no. 19764.
Responsabilidad: Matt Marx, Joshua S. Gans, David H. Hsu.

Resumen:

When startup innovation involves a potentially disruptive technology -- initially lagging in the predominant performance metric, but with a potentially favorable trajectory of improvement -- incumbents may be wary of engaging in cooperative commercialization with the startup. While the prevailing theory of disruptive innovation suggests that this will lead to (exclusively) competitive commercialization and the eventual replacement of incumbents, we consider a dynamic strategy involving product market entry before switching to a cooperative commercialization strategy. Empirical evidence from the automated speech recognition industry from 1952-2010 confirms the main prediction of the model.

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