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| Additional Physical Format: | Online version: Perloff, Richard M. Dynamics of persuasion. Mahwah, N.J. : Lawrence Erlbaum Associates, 2003 (OCoLC)647313878 |
|---|---|
| Document Type: | Book |
| All Authors / Contributors: |
Richard M Perloff |
| ISBN: | 0805840877 9780805840872 0805840885 9780805840889 |
| OCLC Number: | 51632072 |
| Description: | xvi, 392 p. : ill. ; 24 cm. |
| Contents: | Foundations -- Introduction to Persuasion -- Attitudes: Definition and Structure -- Attitudes: Functions and Consequences -- Attitude Measurement -- Changing Attitudes and Behavior -- Processing Persuasive Communications -- "Who Says It": Source Factors in Persuasion -- Message Factors -- Personality and Persuasion -- Cognitive Dissonance Theory -- Interpersonal Persuasion -- Persuasion in American Society -- Advertising -- Communication Campaigns. |
| Responsibility: | Richard M. Perloff. |
| More information: |
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