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The dynamics of persuasion : communication and attitudes in the 21st century

Author: Richard M Perloff
Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003.
Edition/Format:   Book : English : 2nd edView all editions and formats
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Additional Physical Format: Online version:
Perloff, Richard M.
Dynamics of persuasion.
Mahwah, N.J. : Lawrence Erlbaum Associates, 2003
(OCoLC)647313878
Document Type: Book
All Authors / Contributors: Richard M Perloff
ISBN: 0805840877 9780805840872 0805840885 9780805840889
OCLC Number: 51632072
Description: xvi, 392 p. : ill. ; 24 cm.
Contents: Foundations --
Introduction to Persuasion --
Attitudes: Definition and Structure --
Attitudes: Functions and Consequences --
Attitude Measurement --
Changing Attitudes and Behavior --
Processing Persuasive Communications --
"Who Says It": Source Factors in Persuasion --
Message Factors --
Personality and Persuasion --
Cognitive Dissonance Theory --
Interpersonal Persuasion --
Persuasion in American Society --
Advertising --
Communication Campaigns.
Responsibility: Richard M. Perloff.
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