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The dynamics of persuasion : communication and attitudes in the 21st century

著者: Richard M Perloff
出版商: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003.
版本/格式:   图书 : 英语 : 2nd ed查看所有的版本和格式
提要:
"This text is appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy."--BOOK JACKET.
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附加的形体格式: Online version:
Perloff, Richard M.
Dynamics of persuasion.
Mahwah, N.J. : Lawrence Erlbaum Associates, 2003
(OCoLC)647313878
文件类型:
所有的著者/提供者: Richard M Perloff
ISBN: 0805840877 9780805840872 0805840885 9780805840889
OCLC号码: 51632072
描述: xvi, 392 p. : ill. ; 24 cm.
内容: Foundations --
Introduction to Persuasion --
Attitudes: Definition and Structure --
Attitudes: Functions and Consequences --
Attitude Measurement --
Changing Attitudes and Behavior --
Processing Persuasive Communications --
"Who Says It": Source Factors in Persuasion --
Message Factors --
Personality and Persuasion --
Cognitive Dissonance Theory --
Interpersonal Persuasion --
Persuasion in American Society --
Advertising --
Communication Campaigns.
责任: Richard M. Perloff.
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摘要:

"This text is appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy."--BOOK JACKET.

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