详细书目
| 附加的形体格式: | Online version: Perloff, Richard M. Dynamics of persuasion. Mahwah, N.J. : Lawrence Erlbaum Associates, 2003 (OCoLC)647313878 |
|---|---|
| 文件类型: | 书 |
| 所有的著者/提供者: |
Richard M Perloff |
| ISBN: | 0805840877 9780805840872 0805840885 9780805840889 |
| OCLC号码: | 51632072 |
| 描述: | xvi, 392 p. : ill. ; 24 cm. |
| 内容: | Foundations -- Introduction to Persuasion -- Attitudes: Definition and Structure -- Attitudes: Functions and Consequences -- Attitude Measurement -- Changing Attitudes and Behavior -- Processing Persuasive Communications -- "Who Says It": Source Factors in Persuasion -- Message Factors -- Personality and Persuasion -- Cognitive Dissonance Theory -- Interpersonal Persuasion -- Persuasion in American Society -- Advertising -- Communication Campaigns. |
| 责任: | Richard M. Perloff. |
| 更多信息: |
摘要:
"This text is appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy."--BOOK JACKET.
标签
添加标签 目的是为 "The dynamics of persuasion : communication and attitudes in the 21st century".
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