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The dynamics of persuasion : communication and attitudes in the 21st century

Author: Richard M Perloff
Publisher: New York : Routledge, Taylor & Francis Group, 2017.
Series: Routledge communication series.
Edition/Format:   Print book : English : Sixth editionView all editions and formats
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Additional Physical Format: Online version:
Perloff, Richard M.
Dynamics of persuasion.
New York, NY : Routledge, 2017
(DLC) 2016052383
Document Type: Book
All Authors / Contributors: Richard M Perloff
ISBN: 9781138100329 1138100323 9781138100336 1138100331
OCLC Number: 962442392
Description: xx, 627 pages ; 25 cm.
Contents: PrefaceAcknowledgmentsPart 1 FoundationsChapter 1 Introduction to PersuasionChapter 2 Historical and Ethical FoundationsPart Two The Nature of AttitudesChapter 3 Attitudes: Definition and StructureChapter 4 The Power of our Passions: Theory and Research on Strong AttitudesChapter 5 Attitudes: Functions and ConsequencesChapter 6 Attitude MeasurementPart Three Changing Attitudes and BehaviorChapter 7 Processing Persuasive CommunicationsChapter 8 "Who Says It": Communicator Factors in PersuasionChapter 9 Fundamentals of the MessageChapter 10 Emotional Message Appeals: Fear and GuiltChapter 11 Cognitive Dissonance Theory Part Four Persuasive Communication ContextsChapter 12 Interpersonal PersuasionChapter 13 Advertising, Marketing, and PersuasionChapter 14 Health Communication Campaigns GlossarySubject IndexAuthor Index
Series Title: Routledge communication series.
Responsibility: Richard M. Perloff.

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