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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/26973855 Title: The dynamics of persuasion Author: Richard M Perloff Publisher: Hillsdale, N.J. : L. Erlbaum, 1993. ISBN/ISSN: 0805804900 9780805804904 0805813772 9780805813777 OCLC:26973855

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The dynamics of persuasion

Author:	Richard M Perloff
Publisher:	Hillsdale, N.J. : L. Erlbaum, 1993.
Series:	Communication textbook series., General communication theory and methodology.
Edition/Format:	Book : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Additional Physical Format:	Online version: Perloff, Richard M. Dynamics of persuasion. Hillsdale, N.J. : L. Erlbaum, 1993 (OCoLC)623070872
Document Type:	Book
All Authors / Contributors:	Richard M Perloff Find more information about:
ISBN:	0805804900 9780805804904 0805813772 9780805813777
OCLC Number:	26973855
Description:	xii, 411 p. : ill. ; 25 cm.
Contents:	Pt. 1. Foundations of Persuasion. 1. Introduction: A Case Study in Persuasion. 2. Defining and Measuring Attitudes. 3. Attitude Formation: Myths, Theories, and Evidence. 4. Attitudes and Behavior -- Pt. II. Changing Attitudes and Behaviors. 5. Cognitive Processing Models of Persuasion. 6. "Who Says It": Source Factors in Persuasion. 7. Message Effects. 8. Channel and Receiver Factors. 9. Social Judgment Theory. 10. Cognitive Dissonance Theory -- Pt. III. Communication Approaches. 11. Interpersonal Persuasion. 12. Information Campaigns.
Series Title:	Communication textbook series., General communication theory and methodology.
Responsibility:	Richard M. Perloff.
More information:	Publisher description

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