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Dynamisches Marketing : Positionierungsstrategien für technologieorientierte Unternehmen

Author: Regis McKenna
Publisher: Landsberg : Verlag Moderne Industrie, cop. 1986.
Edition/Format:   Print book : GermanView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Regis McKenna
ISBN: 3478214602 9783478214605
OCLC Number: 64343313
Notes: Includes index.
Description: 211 p. : ill. ; 23 cm
Responsibility: Regis McKenna ; aus dem Amerikanischen übersetzt von Manfred Brandl.

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