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The e-Bay phenomenon : business secrets behind the world's hottest Internet company

Author: David Bunnell; Richard Luecke; eBay (Firm)
Publisher: New York : Wiley, ©2000.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

The eBay Phenomenon taps into the dynamics and strategies that have made eBay one of the most profitable e:commerce companies in business today. Through inside access to the top players including CEO  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David Bunnell; Richard Luecke; eBay (Firm)
ISBN: 0471384909 9780471384908
OCLC Number: 44174234
Description: xi, 210 pages : illustrations ; 24 cm
Contents: The eBay Phenomenon --
Pierre Omidyar Starts a Company --
The eBay Nation --
The eBay Business Model --
Inside eBay --
Strategic Evolution --
Contraband, Blackouts, and Weird Stuff --
Competing for the Future --
Whither eBay.
Responsibility: David Bunnell with Richard A. Luecke.
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"A good yarn for those who like to read about clever business types."(Freelance Informer, 26th January 2001) "The book does provide an interesting look at the types of business strategies that one of Read more...

 
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