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E-Business : a jargon-free practical guide

Author: J A Matthewson
Publisher: Oxford : Butterworth-Heinemann, 2002.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Presents an account of how your business can harness the technology to flourish in the transformed commercial climate of the 21st century. This book provides a practical approach, and demonstrates  Read more...

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Document Type: Book
All Authors / Contributors: J A Matthewson
ISBN: 0750652934 9780750652933
OCLC Number: 46651650
Notes: Includes index.
Description: xi, 191 pages : illustrations ; 24 cm
Contents: Introducing the fourth channel; Developing the e-business plan; The online buying process; e-Branding - what is in a domain name?; Customer loyalty and the Internet; Developing best practice in e-business strategy; Best practice e-marketing; Best practice customer service online; Online customer relationship management; Permission and one-to-one marketing; e-Business case studies.
Responsibility: J.A. Matthewson.

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