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E-business & e-commerce management : strategy, implementation and practice

Author: Dave Chaffey
Publisher: Harlow, England ; New York : Pearson/Financial Times Prentice Hall, 2011.
Edition/Format:   Print book : English : 5th edView all editions and formats
Summary:
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Dave Chaffey
ISBN: 9780273752011 0273752014
OCLC Number: 704121225
Description: xxxi, 733 pages : color illustrations, color map ; 27 cm
Contents: Introduction to e-business and e-commerce --
Marketplace analysis for e-commerce --
E-business infrastructure --
E-environment --
E-business strategy --
Supply chain management --
E-procurement --
E-marketing --
Customer relationship management --
Change management --
Analysis and design --
E-business service implementation and optimization.
Other Titles: E-business and e-commerce management
Responsibility: Dave Chaffey.

Abstract:

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

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