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E-business or out of business : Oracle's roadmap for profiting in the new economy

Author: Mark J Barrenechea
Publisher: New York : McGraw-Hill, ©2001.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"E-Business or out of Business is an insider's report on how Oracle - demonstrating the foresight its name represents - became the first software company to move all of its essential operations onto the Internet. Filled with the insights and experiences of Oracle executives, along with case studies of actual companies from Oracle and Microsoft to General Motors and Boeing, E-Business or Out of Business provides a  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Mark J Barrenechea
ISBN: 0071373365 9780071373364
OCLC Number: 46325184
Description: xix, 236 pages : illustrations ; 24 cm
Contents: Chapter 1: Changing the world --
Chapter 2: The Internet changes everything --
Chapter 3: E-Business or out of business --
Chapter 4: Partner relationship management --
Chapter 5: Internet exchanges --
Chapter 6: Where we stand now --
Chapter 7: The shape of things to come.
Other Titles: Ebusiness or out of business
Oracle's roadmap for profiting in the new economy
Responsibility: Mark J. Barrenechea.
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Abstract:

In this text, Mark Barrenechea, senior executive in Oracle's Customer Relationship Management division, provides readers with a view from Oracle on what companies need to know about making the  Read more...

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   schema:reviewBody ""E-Business or out of Business is an insider's report on how Oracle - demonstrating the foresight its name represents - became the first software company to move all of its essential operations onto the Internet. Filled with the insights and experiences of Oracle executives, along with case studies of actual companies from Oracle and Microsoft to General Motors and Boeing, E-Business or Out of Business provides a detailed blueprint on how any company can effectively use the Internet to institute its own global database - and restructure itself to successfully compete in the emerging digital economy." "E-Business or Out of Business is in-depth report on how Oracle became one of the first globally interconnected organizations. It clearly demonstrates the problems they saw, the solutions they found, and the strategies they will use to sustain their phenomenal growth in today's continually evolving, undeniably lucrative, and often unforgiving e-Business marketplace."--Jacket." ;
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