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E-business : strategy : text and cases

Author: Paul Phillips
Publisher: London : McGraw-Hill, c 2003.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Providing comprehensive coverage of electronic commerce and business strategy, this textbook utilises case studies which enhance understanding of the topics covered.
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Paul Phillips
ISBN: 0077098374 9780077098377
OCLC Number: 50525351
Description: xxv, 390 pages : illustrations ; 25 cm
Contents: Chapter One: The Internet as a business driverChapter Two: The Impact of the Internet on business relationshipsChapter Three: E-business risk managementChapter Four: Strategic planning for e-businesses organizationsChapter Five: E-business models Chapter Six: E-Organisational dimensions Chapter Seven: Leveraging the Web for marketing Chapter Eight: Financial appraisals of e-business organizationsChapter Nine: Online resources and their deploymentChapter Ten: Virtual MarketspaceChapter Eleven: Cyber Rules and Challenges Chapter Twelve: E-business Strategy-Lessons LearnedTwelve detailed International Case studies, and shorter mini-cases cases for class discussion.
Responsibility: Paul Phillips.

Abstract:

Contextualises and clarifies e-business issues and discusses and illustrates strategic considerations and their operational application. This book covers various topics in e-business strategy from  Read more...

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