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The e-commerce book : building the e-empire

Author: Steffano Korper; Juanita Ellis
Publisher: San Diego, CA : Academic Press, ©2001.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:
New in the Second Edition Contains over 60% new material Complete and extensive glossary will be added Complete revision and update of the security chapter (reflecting the recent Yahoo experience) Strengthened coverage of E-Business to Business Increased and redesigned case studies Increased European and international coverage Revised, expanded, and enhanced illustrations New, attractive text design with features  Read more...
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Genre/Form: Guides, manuels, etc
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Steffano Korper; Juanita Ellis
ISBN: 0124211615 9780124211612 0124211607 9780124211605
OCLC Number: 45352540
Notes: Includes index.
Description: xiv, 248 pages : illustrations ; 24 cm
Contents: Setting the vision --
Know your customers --
Marketing and branding --
First impressions may be everlasting --
Keep your customers --
Fulfillment channels that work --
Choose your payment systems --
Know your infrastructure --
Selecting the right commerce package --
Secure your investment : security threats and solutions --
Get ready for wireless! --
Commit to never-ending improvement.
Responsibility: Steffano Korper, Juanita Ellis.
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Abstract:

Written for business managers who seek advice on moving their companies forward, this text provides technical information on the basic E-commerce concept. It provides practical advice to readers in  Read more...

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"@from:Praise for the First Edition... A thorough, no-nonsense guide to launching and maintaining a business on the Internet. --AMAZON.CO.UK They say this book is able to move any corporation, Read more...

 
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