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E-commerce : business, technology, society

Author: Kenneth C Laudon; Carol Guercio Traver
Publisher: Upper Saddle River, N.J. : Prentice Hall, 2008.
Edition/Format:   Print book : English : 4th edView all editions and formats
Database:WorldCat
Summary:
"This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in  Read more...
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Document Type: Book
All Authors / Contributors: Kenneth C Laudon; Carol Guercio Traver
ISBN: 9780136006459 0136006450 9780135009321 0135009324
OCLC Number: 191031279
Notes: Previous edition: Upper Saddle River, N.J.: Pearson Prentice Hall, 2007.
Description: xxxiv, 809, R1-R16, I1-I33, C1-C2 pages : color illustrations ; 26 cm
Contents: pt. 1. Introduction to E-commerce. Ch. 1. The revolution is just beginning --
Ch. 2. E-commerce business models and concepts --
pt. 2. Technology infrastructure for E-commerce. Ch. 3. The Internet and World Wide Web : e-commerce infrastructure --
Ch. 4. Building an e-commerce Web site --
Ch. 5. Online security and payment systems --
pt. 3. Business concepts and social issues. Ch. 6. E-commerce marketing concepts --
Ch. 7. E-commerce marketing communications --
Ch. 8. Ethical, social, and political issues in e-commerce --
pt. 4. E-commerce in action. Ch. 9. Online retailing and services --
Ch. 10. Online content and media --
Ch. 11. Social networks, auctions, and portals --
Ch. 12. B2B e-commerce : supply chain management and collaborative commerce.
Responsibility: Kenneth C. Laudon, Carol Guercio Traver.

Abstract:

For the undergraduate and graduate e-commerce course in any business discipline. This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a  Read more...

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