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E-commerce in regional small to medium enterprises

Author: Robert C MacGregor; Lejla Vrazalic
Publisher: Hershey, PA : IGI Pub., ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates, and strategic alliances by SMEs play a key role in overcoming the low rate"--Provided by publisher.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robert C MacGregor; Lejla Vrazalic
ISBN: 9781599041230 1599041235 9781599041254 1599041251
OCLC Number: 85018969
Description: xix, 407 pages : illustrations, maps ; 27 cm
Contents: SMEs and electronic commerce : an overview of our current knowledge --
General research methodology and procedures : an overview of how the study was undertaken --
Profile of SMEs in Sweden, Australia, and the USA : associations between various business characteristics --
Criteria for the adoption of e-commerce : Why do SMEs decide to implement e-commerce? --
Barriers to e-commerce adoption : Why are SMEs staying away from e-commerce --
Benefits of e-commerce adoption : What can SMEs expect to gain from e-commerce adoption? --
Disadvantages of e-commerce adoption : What type of problems do SMEs face from e-commerce? --
Strategic alliances and e-commerce adoption : Does partnering with other SMEs affect e-commerce adoption? --
The role of gender in e-commerce adoption : Does having a male or female CEO affect e-commerce use? --
The role of education in e-commerce adoption : Does the CEO's level of education affect e-commerce adoption? --
Interaction of adoption factors : Do SMEs achieve the desired benefits from e-commerce adoption? --
Current barriers and future drivers : Why SMEs don't use e-commerce today and what potential benefits may lead them to use e-commerce in the future --
E-commerce adoption in Sweden, Australia, and the USA : a comparison --
Implications for e-commerce adoption by SMEs : How can these results help with e-commerce adoption by SMEs?
Responsibility: Robert MacGregor, Lejla Vrazalic.
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Abstract:

Produces research results to show that even regional SMEs in developed countries have low e-commerce adoption rates, and that strategic alliances by SMEs play a key role in overcoming the low  Read more...

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