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E-commerce relationship marketing

Author: Jerry Fjermestab; Nicholas C Romano
Publisher: Bradford, England : Emerald Group Pub., ©2004.
Series: Journal of enterprise information management, v. 17, no. 6.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
E-commerce marketing is at the intersection of information systems technology (i.e. supply chain management, enterprise resource planning, customer relationship management), traditional marketing, and the customer interface. In the broader sense E-commerce marketing is comprised of electronic-based activities that facilitate manufactured goods and services by the producer to satisfy the wants and needs of the  Read more...
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jerry Fjermestab; Nicholas C Romano
ISBN: 184544051X 9781845440510 1845442156 9781845442156
OCLC Number: 70731120
Description: 1 online resource (61 pages).
Series Title: Journal of enterprise information management, v. 17, no. 6.
Responsibility: Guest editors Jerry Fjermestab and Nicholas C. Romano, Jr.

Abstract:

E-commerce marketing is at the intersection of information systems technology (i.e. supply chain management, enterprise resource planning, customer relationship management), traditional marketing, and the customer interface. In the broader sense E-commerce marketing is comprised of electronic-based activities that facilitate manufactured goods and services by the producer to satisfy the wants and needs of the consumer. Previously published in: Enterprise Information Management, Volume 17, Number 6, 2004.

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