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E-mail marketing for dummies

Author: John Arnold
Publisher: Hoboken, NJ : John Wiley, ©2011.
Series: --For dummies.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Database:WorldCat
Summary:
Learn to develop and deliver e-mail that your customers really want to read. This guide will help you create an e-mail marketing strategy that not only offers your customers real value, but pays dividends for you!
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: John Arnold
ISBN: 9780470947678 0470947675 9780470288412 0470288418
OCLC Number: 698332366
Notes: Includes index.
Description: xvi, 364 pages : illustrations ; 24 cm.
Contents: Introduction --
Getting started with e-mail marketing --
Mapping out an e-mail marketing strategy --
Constructing an effective marketing e-mail --
Sending specialized e-mail campaigns --
Delivering and tracking your e-mails --
The part of tens.
Series Title: --For dummies.
Responsibility: by John Arnold.
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Abstract:

Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of  Read more...

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