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E-marketing : improving marketing effectiveness in a digital world

Author: Malcolm McDonald; Hugh Wilson; Cranfield School of Management.
Publisher: [London?] : Financial Times Prentice Hall, 1999.
Series: Cranfield School of Management research reports., Management research in practice.
Edition/Format:   Book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Malcolm McDonald; Hugh Wilson; Cranfield School of Management.
ISBN: 0273644270 9780273644279
OCLC Number: 42273846
Notes: Copublished by Cranfield University School of Management.
Description: xv, 163 p. : ill. ; 30 cm.
Series Title: Cranfield School of Management research reports., Management research in practice.
Responsibility: Malcolm MacDonald and Hugh Wilson.

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