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The E-myth revisited : why most small businesses don't work and what to do about it

Author: Michael E Gerber
Publisher: New York : CollinsBusiness, ©1995.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:

The totally revised edition of a groundbreaking bestseller, first published in 1986, provides information and guidance in starting and maintaining a small business or franchise in the 1990s.

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Document Type: Book
All Authors / Contributors: Michael E Gerber
ISBN: 0887307280 9780887307287 9781451725230 145172523X
OCLC Number: 31738710
Description: xvi, 268 pages ; 21 cm
Contents: The entrepreneurial myth --
The entrepreneur, the manager, and the technician --
Infancy : the technician's phase --
Adolescence : getting some help --
Beyond the comfort zone --
Maturity and the entrepreneurial perspective --
The turn-key revolution --
The franchise prototype --
Working on your business, not in it --
The business development process --
Your business development program --
Your primary aim --
Your strategic objective --
Your organizational strategy --
Your management strategy --
Your people strategy --
Your marketing strategy --
Your systems strategy --
A letter to Sarah.
Responsibility: Michael E. Gerber.
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