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E-retailing

Author: Charles Dennis; Tino Fenech; Bill Merrilees
Publisher: London ; New York : Routledge, 2004.
Series: Routledge e-business series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Dennis, Charles (Charles E.).
E-retailing.
London ; New York : Routledge, 2004
(DLC) 2004003128
(OCoLC)53389444
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Charles Dennis; Tino Fenech; Bill Merrilees
ISBN: 0203458524 9780203458525 0415311411 9780415311410 041531142X 9780415311427
OCLC Number: 57239457
Description: 1 online resource (xvii, 295 pages) : illustrations.
Contents: Key issues and success factors in e-retailing --
The world of e-retailing --
What is e-retail? --
Disadvantages of e-retailing for retailers --
Advantages of e-retailing for retailers --
The (e- )retail mix --
Growth and prospects for e-retail.
Series Title: Routledge e-business series.
Responsibility: Charles Dennis, Tino Fenech, and Bill Merrilees.
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Abstract:

This volume provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels.  Read more...

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"E-Retailing is a very accessible book that would work well for introducing undergraduates to some of the management."The Virtual Bazaar-Dave Chaffey, "The Times Higher Education Supplement, 02/2005

 
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