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E-strategy pure & simple : connecting your internet strategy to your business strategy

Author: Michel Robert; Bernard Racine
Publisher: New York : McGraw-Hill, ©2001.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"E-Strategy Pure & Simple demystifies the Internet, providing a comprehensive framework for developing Internet strategies that dovetail with an organization's overall business strategy. Leading strategy experts Michel Robert and Bernard Racine show you how to break free of the constraints of the traditional business model and adopt e-commerce practices that will help you add value to your products and services,
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Additional Physical Format: Online version:
Robert, Michel, 1941-
E-strategy pure & simple.
New York : McGraw-Hill, ©2001
(OCoLC)712586687
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michel Robert; Bernard Racine
ISBN: 0071371788 9780071371780
OCLC Number: 45556208
Notes: Includes index.
Description: viii, 173 pages : illustrations ; 24 cm
Contents: Ch. 1. The Ultimate E-Nigma --
Ch. 2. Strategic Fuzziness --
Ch. 3. Strategic Fuzziness[superscript 2] --
Ch. 4. A CEO's Worst Nightmare: Killer.Com --
Ch. 5. Back to the Future --
Ch. 6. The First Imperative: Clarifying the Business Strategy --
Interview: Philip C. Kantz, President and CEO, TAB Products --
Ch. 7. Demystifying the E-Nigma --
Interview: Mark O'Brien, President and COO, Pulte Corporation --
Ch. 8. The Critical Gap: No e-Strategy Architect --
Interview: Bruce Simpson, CEO, Fedex Custom Critical --
Ch. 9. The Second Imperative: Constructing the e-Strategy Blueprint --
Interview: Heinrich Bossard, CEO, and Julius Brun, Chief of Staff, Bossard Group.
Other Titles: E-strategy pure and simple
Responsibility: Michel Robert, Bernard Racine.
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Abstract:

This text offers a blueprint for a business model where the Internet is used as a strategic weapon. It shows managers how to develop an Internet strategy that combines with their business strategy,  Read more...

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