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EBay your business : maximize profits and get results

Author: Janelle Elms; Michael Bellomo; Joel Elad
Publisher: New York ; London : McGraw-Hill/Osborne, ©2005.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Helps to evaluate your business, and discover the ways it can benefit from eBay. This work features how to: create an eBay identity and integrate eBay into your existing infrastructure, making it a  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Janelle Elms; Michael Bellomo; Joel Elad
ISBN: 0072257113 9780072257113
OCLC Number: 56652118
Description: xviii, 314 pages : illustrations ; 24 cm
Contents: PART I: How Your Company Can Benefit from eBayCHAPTER 1: Welcome to the World of eBayCHAPTER 2: Evaluating Your Business's Sales PotentialCHAPTER 3: Research Prices for Your ProductsCHAPTER 4: Compare eBay with Existing Sales ChannelsCHAPTER 5: Cut Costs by Using eBay's B2B ChannelsPART II Bring Your Business to eBayCHAPTER 6: Lay the Groundwork for Your eBay IdentityCHAPTER 7: Define How Your Business Will WorkCHAPTER 8: Prepare an Excellent Auction ListingCHAPTER 9: Automate Your Business with Auction-Management ToolsCHAPTER 10: Refine Your eBay Presence PART III: Integrate Your eBay Business into Your InfrastructureCHAPTER 11: Align eBay and Your Current InfrastructureCHAPTER 12: Utilizing eBay to Market Your BusinessCHAPTER 13: Leverage Your Brand OnlineCHAPTER 14: Track and Evaluate Your eBay SalesPART IV: Grow Your eBay BusinessCHAPTER 15: Grow from Auctions to a StorefrontCHAPTER 16: Create New MarketsCHAPTER 17: Expand Your CapabilitiesAPPENDIX A: Important Web LinksAPPENDIX B: Glossary of eBay Abbreviations APPENDIX C: eBay Business Marketplace Categories
Responsibility: Janelle Dayton, Michael Bellomo, Joel Elad.
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