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Eco-business : a big-brand takeover of sustainability

著者: Peter Dauvergne; Jane Lister
出版商: Cambridge, Massachusetts : The MIT Press, [2013] ©2013
版本/格式:   电子图书 : 文献 : 英语查看所有的版本和格式
数据库:WorldCat
提要:
McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever has set a deadline of 2020 to reach 100 percent sustainable agricultural sourcing. Walmart has pledged to become carbon neutral. Today, big-brand companies seem to be making commitments that go beyond the usual "greenwashing" efforts undertaken  再读一些...
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类型/形式: Electronic books
附加的形体格式: Print version:
Dauvergne, Peter.
Eco-Business.
Cambridge, Massachusetts : MIT Press, [2013]
(DLC) 2012026833
(OCoLC)802183087
材料类型: 文献, 互联网资源
文件类型: 互联网资源, 计算机文档
所有的著者/提供者: Peter Dauvergne; Jane Lister
ISBN: 9780262313063 0262313065
OCLC号码: 830324095
描述: 1 online resource (x, 194 pages) : illustrations
内容: The politics of "big-brand sustainability" --
The eco-business setting --
The eco-business market advantage --
Eco-business tools of supply-chain power --
The supply-chain eco-business of brand growth --
Eco-business governance.
责任: Peter Dauvergne and Jane Lister.

摘要:

McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever has set a deadline of 2020 to reach 100 percent sustainable agricultural sourcing. Walmart has pledged to become carbon neutral. Today, big-brand companies seem to be making commitments that go beyond the usual "greenwashing" efforts undertaken largely for public relations purposes. In Eco-Business, Peter Dauvergne and Jane Lister examine this new corporate embrace of sustainability, its actual accomplishments, and the consequences for the environment. For many leading-brand companies, these corporate sustainability efforts go deep, reorienting central operations and extending through global supply chains. Yet, as Dauvergne and Lister point out, these companies are doing this not for the good of the planet but for their own profits and market share in a volatile, globalized economy. They are using sustainability as a business tool. Advocacy groups and governments are partnering with these companies, eager to reap the governance potential of eco-business efforts. But Dauvergne and Lister show that the acclaimed eco-efficiencies achieved by big-brand companies limit the potential for finding deeper solutions to pressing environmental problems and reinforce runaway consumption. Eco-business promotes the sustainability of big business, not the sustainability of life on Earth.

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"Eco-Business provides a wealth of examples of the business actions of all the big players from Walmart and McDonald's through to Ikea and Unilever: if you want to know how Coca-Cola manages its 再读一些...

 
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