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Economics for business

Author: John Sloman; Mark Sutcliffe, M.Sc.
Publisher: Harlow : FT/Prentice Hall, 2004.
Edition/Format:   Print book : English : 3rd edView all editions and formats
Database:WorldCat
Summary:

The aim of 'Economics For Business' is to make the intriguing subject of economics more accessible and relevant to those studying the subject as part of a business-related degree. The book covers all  Read more...

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Genre/Form: Lehrbuch
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: John Sloman; Mark Sutcliffe, M.Sc.
ISBN: 0273683357 9780273683353
OCLC Number: 56527390
Notes: Includes index.
Previous edition: 2001.
Description: xxvii, 726 pages : color illustrations ; 27 cm
Contents: Preface --
Pt. A. Business and economics --
Ch. 1. The business environment and business economics --
Ch. 2. Economics and the world of business --
Ch. 3. Business organisations --
Ch. 4. The working of competitive markets --
Ch. 5. Business in a market environment --
Pt. B. Background to demand --
Ch. 6. Demand and the consumer --
Ch. 7. Products, markets and advertising --
Pt. C. Background to supply --
Ch. 8. Costs of production: short run --
Ch. 9. Costs of production: long run --
Ch. 10. Revenue and profit --
Pt. D. Supply: short-run profit maximisation --
Ch. 11. Profit maximisation under perfect competition and monopoly --
Ch. 12. Profit maximisation under imperfect competition --
Pt. E. Supply: alternative strategies --
Ch. 13. Alternative theories of the firm --
Ch. 14. Growth strategy --
Ch. 15. The small-firm sector --
Ch. 16. Pricing strategy --
Pt. F. The firm in the factor market --
Ch. 17. Labour markets, wages and industrial relations --
Ch. 18. Investment and the employment of capital --
Pt. G. The relationship between government and business --
Ch. 19. Reason for government intervention in the market --
Ch. 20. Government and the firm --
Ch. 21. Government and the market --
Pt. H. Business in the international environment --
Ch. 22. International trade --
Ch. 23. Multinational corporations --
Ch. 24. Trading blocs --
Pt. I. The macroeconomic environment --
Ch. 25. The macroeconomic environment of business --
Ch. 26. The balance of payments and exchange rates --
Ch. 27. Money and interest rates --
Ch. 28. Economic ideas --
Keynesian and monetarist explanations of business activity --
Pt. J. Macroeconomic policy --
Ch. 29. Demand-side policy --
Ch. 30. Supply-side policy --
Ch. 31. International economic policy --
Index.
Responsibility: John Sloman and Mark Sutcliffe.

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