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The economics of beer

Author: Johan F M Swinnen
Publisher: Oxford : Oxford University Press, 2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The first economic analysis of the beer market and brewing industry, this volume examines the history and consumption of beer, industrial organisation, and new beer markets. It presents global developments as well as country studies from Europe, the US, China, Russia, and India.
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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Johan F M Swinnen
ISBN: 9780199693801 0199693803 9780191731884 0191731889
OCLC Number: 835907883
Description: 1 online resource (xxii, 375 pages) : illustrations
Contents: PART I: HISTORY ; 1. A Brief Economic History of Beer ; 2. Beer Production, Profits, and Public Authorities in the Renaissance ; 3. Standards and International Trade Integration: A Historical Review of the German 'Reinheitsgebot' ; 4. Brewing Nation: War, Taxes, and the Growth of the British Beer Industry in the 18th and 19th Centuries ; 5. Belgian Beers: Where History Meets Globalization ; PART II: CONSUMPTION ; 6. Cold Comfort in Hard Times: Do People Drink More Beer During Recessions? ; 7. Beer Drinking Nations: The Determinants of Global Beer Consumption ; 8. Recent Economic Developments in the Import and Craft Segments of the US Brewing Industry ; 9. Culture and Beer Preferences ; PART III: INDUSTRIAL ORGANIZATION ; 10. Competition Policy Towards Brewing: Rational Response to Market Power or Unwarranted Interference in Efficient Markets? ; 11. Developments in US Merger Policy: The Beer Industry as Lens ; 12. The Growth of Television and the Decline of Local Beer ; 13. Determinants of the Concentration in Beer Markets in Germany and the United States: 1950 - 2005 ; 14. How the East was Won: The Foreign Takeover of the Eastern European Brewing Industry ; PART IV: THE NEW BEER MARKETS ; 15. Beer Battles in China: The Struggle over the World's Largest Beer Market ; 16. From Vodka to Baltika: A Perfect Storm in the Russian Beer Market ; 17. Opening the Beer Gates: How Liberalization Caused Growth in India's Beer Market ; PART V: CONCLUSION ; 18. Beeronomics: The Economics of Beer and Brewing
Responsibility: edited by Johan F.M. Swinnen.

Abstract:

The first economic analysis of the beer market and brewing industry, this volume examines the history and consumption of beer, industrial organisation, and new beer markets. It presents global  Read more...

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Overall, the book displays the authors' strong command over practical and contextual beer market questions. The range of topics is well distilled, offering multiple insights into the workings of beer Read more...

 
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