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Economics of international business : a new research agenda

Author: Mark Casson
Publisher: Cheltenham, UK ; Northampton, Mass. : Edward Elgar, ©2000.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This work seeks to set out a new agenda for international business research. The author, Mark Casson, asserts that it is time to move the subject on from sterile debates about transaction cost economies and resource-based theories of the firm. Instead of focusing on the individual firm, the new agenda focuses on the global systems view of international business. A static view of the firm's environment is replaced by  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Casson, Mark, 1945-
Economics of international business.
Cheltenham, UK ; Northampton, Mass. : Edward Elgar, ©2000
(DLC) 99045194
(OCoLC)43096732
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Mark Casson
ISBN: 1843767015 9781843767015 1283216116 9781283216111
OCLC Number: 53888133
Description: 1 online resource (xi, 317 pages) : illustrations
Contents: Cover; Copyright; Contents; Figures; Tables; Preface and acknowledgements; 1. Models of multinational enterprise: a new research agenda; 2. Foreign market entry: a formal extension of internationalization theory; 3. The boundaries of firms: a global systems perspective; 4. Bounded rationality, meta-rationality and the theory of international business; 5. The organization of the multinational enterprise: an information cost approach; 6. International joint ventures; 7. Real options in international business.
Responsibility: Mark Casson.

Abstract:

This work seeks to set out a new agenda for international business research. The author, Mark Casson, asserts that it is time to move the subject on from sterile debates about transaction cost economies and resource-based theories of the firm. Instead of focusing on the individual firm, the new agenda focuses on the global systems view of international business. A static view of the firm's environment is replaced by a dynamic view which highlights the volatility of the international business environment. Coping with volatility requires entrepreneurial skills, flexibility and the need to synthe.

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