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Economics of strategy

Author: David Besanko; David Dranove; Mark Shanley
Publisher: New York : Wiley, ©2000.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Database:WorldCat
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David Besanko; David Dranove; Mark Shanley
ISBN: 0471254541 9780471254546
OCLC Number: 40912629
Description: xii, 644 pages : illustrations ; 26 cm
Contents: Introduction: Strategy and Economics --
Primer: Economic Concepts for Strategy --
pt. 1. Firm Boundaries. 1. The Evolution of the Modern Firm. 2. The Horizontal Boundaries of the Firm: Economies of Scale and Scope. 3. The Vertical Boundaries of the Firm. 4. The Transactions Costs of Market Exchange. 5. Organizing Vertical Boundaries: Vertical Integration and Its Alternatives. 6. Diversification --
pt. 2. Market and Competitive Analysis. 7. Competitors and Competition. 8. Strategic Commitment. 9. The Dynamics of Pricing Rivalry. 10. Entry and Exit. 11. Industry Analysis --
pt. 3. Strategic Position and Dynamics. 12. Strategic Positioning for Competitive Advantage. 13. Sustaining Competitive Advantage.
Responsibility: David Besanko, David Dranove, Mark Shanley.
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