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The economics of the brand : a marketing analysis

Author: Trevor Watkins
Publisher: London ; New York : McGraw-Hill, ©1986.
Series: McGraw-Hill marketing series.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Trevor Watkins
ISBN: 007084156X 9780070841567
OCLC Number: 13062576
Description: x, 161 pages : illustrations ; 25 cm.
Series Title: McGraw-Hill marketing series.
Responsibility: Trevor Watkins.

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