skip to content
The economics of the brand : a marketing analysis Preview this item
ClosePreview this item
Checking...

The economics of the brand : a marketing analysis

Author: Trevor Watkins
Publisher: London ; New York : McGraw-Hill, ©1986.
Series: McGraw-Hill marketing series.
Edition/Format:   Print book : EnglishView all editions and formats
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Trevor Watkins
ISBN: 007084156X 9780070841567
OCLC Number: 13062576
Description: x, 161 pages : illustrations ; 25 cm.
Series Title: McGraw-Hill marketing series.
Responsibility: Trevor Watkins.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/13062576> # The economics of the brand : a marketing analysis
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "13062576" ;
    library:placeOfPublication <http://dbpedia.org/resource/London> ; # London
    library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/365838678#Topic/merken> ; # Merken
    schema:about <http://dewey.info/class/380.1/e19/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/365838678#Topic/marketingtheorie> ; # Marketingtheorie
    schema:about <http://experiment.worldcat.org/entity/work/data/365838678#Topic/marques_de_commerce> ; # Marques de commerce
    schema:about <http://dewey.info/class/658.8343/e19/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/365838678#Topic/marketing> ; # Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/365838678#Topic/markenpolitik> ; # Markenpolitik
    schema:about <http://experiment.worldcat.org/entity/work/data/365838678#Thing/marketing> ; # Marketing
    schema:about <http://id.worldcat.org/fast/837875> ; # Brand choice
    schema:bookFormat bgn:PrintBook ;
    schema:copyrightYear "1986" ;
    schema:creator <http://viaf.org/viaf/7397150172728900180007> ; # Trevor Watkins
    schema:datePublished "1986" ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/365838678> ;
    schema:inLanguage "en" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/365838678#Series/mcgraw_hill_marketing_series> ; # McGraw-Hill marketing series.
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/365838678#Series/the_mcgraw_hill_marketing_series> ; # The McGraw-Hill marketing series
    schema:name "The economics of the brand : a marketing analysis"@en ;
    schema:productID "13062576" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/13062576#PublicationEvent/london_new_york_mcgraw_hill_1986> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/365838678#Agent/mcgraw_hill> ; # McGraw-Hill
    schema:workExample <http://worldcat.org/isbn/9780070841567> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GB8546225> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/13062576> ;
    .


Related Entities

<http://dbpedia.org/resource/London> # London
    a schema:Place ;
    schema:name "London" ;
    .

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
    schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/365838678#Series/mcgraw_hill_marketing_series> # McGraw-Hill marketing series.
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/13062576> ; # The economics of the brand : a marketing analysis
    schema:name "McGraw-Hill marketing series." ;
    .

<http://experiment.worldcat.org/entity/work/data/365838678#Series/the_mcgraw_hill_marketing_series> # The McGraw-Hill marketing series
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/13062576> ; # The economics of the brand : a marketing analysis
    schema:name "The McGraw-Hill marketing series" ;
    .

<http://experiment.worldcat.org/entity/work/data/365838678#Topic/marques_de_commerce> # Marques de commerce
    a schema:Intangible ;
    schema:name "Marques de commerce"@en ;
    .

<http://id.worldcat.org/fast/837875> # Brand choice
    a schema:Intangible ;
    schema:name "Brand choice"@en ;
    .

<http://viaf.org/viaf/7397150172728900180007> # Trevor Watkins
    a schema:Person ;
    schema:familyName "Watkins" ;
    schema:givenName "Trevor" ;
    schema:name "Trevor Watkins" ;
    .

<http://worldcat.org/isbn/9780070841567>
    a schema:ProductModel ;
    schema:isbn "007084156X" ;
    schema:isbn "9780070841567" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.