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Economy, company, management : introduction to business administration.

Author: Jean-Paul Thommen; Stefan Grösser
Publisher: Zürich : Versus, 2014.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Thommen, Jean-Paul.
Economy, Company, Management (Print on demand).
Zürich : Versus, 2014
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jean-Paul Thommen; Stefan Grösser
ISBN: 9783039097128 3039097121
OCLC Number: 980774585
Description: 1 online resource (152 pages)
Contents: Preface; Table of contents; Chapter 1 The economy and companies; 1.1 The economy and its elements; 1.1.1 Needs, demand and the economy; 1.1.2 Economic goods; 1.1.3 Economic units; 1.1.3.1 Households and companies; 1.1.3.2 Private and public companies, public administration; 1.1.3.3 Summary; 1.2 Companies as objects of study in business administration; 1.2.1 Management-oriented characteristics of a company; 1.2.2 The operational sales process; 1.2.3 Management of the problem-solving process; 1.2.3.1 Phases of the problem-solving process; 1.2.3.2 Management functions; 1.2.3.3 Summary. 1.2.4 Recording and evaluating the operational sales process1.2.5 The environment of the company; 1.2.5.1 Markets; 1.2.5.2 Environmental spheres; 1.2.5.3 Stakeholders; 1.2.5.4 Issue management; 1.2.5.5 Summary; 1.2.6 Integrated observation of the company and its environment; 1.3 Classification of business administration; 1.3.1 Functional classification; 1.3.2 Genetic classification; 1.3.3 Institutional classification; 1.3.4 Summary; Review questions; Chapter 2 Company typology; 2.1 Profit orientation; 2.2 Industry sector; 2.3 Company size; 2.4 Company growth. 2.5 Technical/economical structure2.6 Legal form; 2.6.1 Single owner businesses and incorporated companies; 2.6.2 Types of corporations according to Swiss law; 2.6.3 Economic relevance of the types of corporations; 2.7 Business collaborations; 2.7.1 The aim of a business collaboration; 2.7.2 Characteristics of business collaborations; 2.7.2.1 Stage of production or commercial activity; 2.7.2.2 Duration of the collaboration; 2.7.2.3 Intensity of collaboration; 2.7.3 Forms of business collaborations; 2.7.3.1 Participation; 2.7.3.2 Consortium; 2.7.3.3 Cartel/Trust; 2.7.3.4 Syndicate. 2.7.3.5 Joint venture2.7.3.6 Strategic alliance; 2.7.3.7 Corporate group; 2.7.4 Summary; 2.8 Location of the company; 2.8.1 Degree of geographical coverage; 2.8.2 Location analysis; 2.8.2.1 Location factors; 2.8.2.2 Location selection; 2.9 Summary; Review questions; Chapter 3 Company goals; 3.1 Defining goals; 3.2 Goal content; 3.2.1 Formal goals (performance objectives); 3.2.1.1 Economic principle; 3.2.1.2 Productivity; 3.2.1.3 Economic viability; 3.2.1.4 Profit and profitability; 3.2.2 Operative goals; 3.2.2.1 Performance goals; 3.2.2.2 Financial goals. 3.2.2.3 Management and organisational goals3.2.2.4 Social and ecological goals; 3.2.3 Summary; 3.3 Goal dimensions; 3.3.1 Goal scope and goal measurement; 3.3.2 The time perspective of goals; 3.3.3 The organisational basis for goals; 3.4 Goal relationships; 3.4.1 Complementary, competing and indifferent goal relationships; 3.4.2 Primary and secondary goals; 3.4.3 Major, intermediate and sub-goals; Review questions; Chapter 4 Business ethics; 4.1 Task of business ethics; 4.2 Types of ethical behaviour in management; 4.3 Ethical issues; 4.4 Ethical principles; 4.5 Concept of credibility.

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