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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael J Worth; Council for Advancement and Support of Education.
ISBN: 089774814X 9780897748148
OCLC Number: 27430129
Notes: "Sponsored by Council for Advancement and Support of Education."
Description: xviii, 441 pages ; 24 cm.
Contents: 1. Defining Institutional Advancement, Development, and Fund Raising / Michael J. Worth --
2. Elements of the Development Program / Michael J. Worth --
3. The Historical Overview / Michael J. Worth --
4. Characteristics of Donors / Thomas R. Pezzullo and Barbara E. Brittingham --
5. Characteristics of Successful Fund-raising Programs / Bruce A. Loessin and Margaret A. Duronio --
6. The Roles of Key Individuals / Sara L. Patton --
7. The Role of Institutional Planning in Fund Raising / Rick Nahm and Robert M. Zemsky --
8. The Annual Giving Program / Ann Gee Louden --
9. How to Prepare a Direct Mail Solicitation / Connie Clark --
10. Major Gift Programs / David R. Dunlop --
11. Fundamentals of Planned Giving / Ronald E. Sapp --
12. How to Solicit a Major Gift / Michael F. Adams --
13. Campaigning in the Nineties / William P. McGoldrick --
14. The Use of Fund-raising Counsel from Counsel's Perspective / George A. Brakeley III --
15. Rethinking the Traditional Capital Campaign / Joel P. Smith --
16. Obtaining Corporate Support / D. Chris Withers --
17. Obtaining Foundation Support / Max G. Smith --
18. How to Write a Good Proposal / Sarah Godfrey --
19. Raising Funds from Parents / Kathleen A. Kavanagh --
20. Raising Funds for Athletics / Jeffrey W. Gray --
21. Fund Raising for Professional Schools within a University / Robert R. Ashton --
22. Hiring, Training, and Retaining Development Staff / Karen E. Osborne --
23. Operating a Donor Research Office / Eric Siegel --
24. Measuring Fund-raising Costs and Results / Richard B. Boardman --
25. Organizing the Development Program / Gary A. Evans --
26. The Role of Public Relations in Fund Raising / Roger L. Williams --
27. The Role of Alumni Affairs in Fund Raising / Charles H. Webb --
28. Development and Sponsored Research / James W. Asp II --
29. The Institutionally Related Foundation / Royster C. Hedgepeth --
30. Raising Funds for Independent Schools / James M. Theisen --
31. Raising Funds for Community Colleges / Nanette J. Smith --
32. Ethical Issues in Fund Raising / Jake B. Schrum --
33. Educational Fund Raising as a Profession / Peter McE. Buchanan --
34. Trends in Fund-raising Research / Judy Diane Grace --
35. Legal Trends Affecting Philanthropy / Norman S. Fink.
Series Title: American Council on Education series on higher education.
Responsibility: edited by Michael J. Worth.

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schema:description"1. Defining Institutional Advancement, Development, and Fund Raising / Michael J. Worth -- 2. Elements of the Development Program / Michael J. Worth -- 3. The Historical Overview / Michael J. Worth -- 4. Characteristics of Donors / Thomas R. Pezzullo and Barbara E. Brittingham -- 5. Characteristics of Successful Fund-raising Programs / Bruce A. Loessin and Margaret A. Duronio -- 6. The Roles of Key Individuals / Sara L. Patton -- 7. The Role of Institutional Planning in Fund Raising / Rick Nahm and Robert M. Zemsky -- 8. The Annual Giving Program / Ann Gee Louden -- 9. How to Prepare a Direct Mail Solicitation / Connie Clark -- 10. Major Gift Programs / David R. Dunlop -- 11. Fundamentals of Planned Giving / Ronald E. Sapp -- 12. How to Solicit a Major Gift / Michael F. Adams -- 13. Campaigning in the Nineties / William P. McGoldrick -- 14. The Use of Fund-raising Counsel from Counsel's Perspective / George A. Brakeley III -- 15. Rethinking the Traditional Capital Campaign / Joel P. Smith -- 16. Obtaining Corporate Support / D. Chris Withers -- 17. Obtaining Foundation Support / Max G. Smith -- 18. How to Write a Good Proposal / Sarah Godfrey -- 19. Raising Funds from Parents / Kathleen A. Kavanagh -- 20. Raising Funds for Athletics / Jeffrey W. Gray -- 21. Fund Raising for Professional Schools within a University / Robert R. Ashton -- 22. Hiring, Training, and Retaining Development Staff / Karen E. Osborne -- 23. Operating a Donor Research Office / Eric Siegel -- 24. Measuring Fund-raising Costs and Results / Richard B. Boardman -- 25. Organizing the Development Program / Gary A. Evans -- 26. The Role of Public Relations in Fund Raising / Roger L. Williams -- 27. The Role of Alumni Affairs in Fund Raising / Charles H. Webb -- 28. Development and Sponsored Research / James W. Asp II -- 29. The Institutionally Related Foundation / Royster C. Hedgepeth -- 30. Raising Funds for Independent Schools / James M. Theisen -- 31. Raising Funds for Community Colleges / Nanette J. Smith -- 32. Ethical Issues in Fund Raising / Jake B. Schrum -- 33. Educational Fund Raising as a Profession / Peter McE. Buchanan -- 34. Trends in Fund-raising Research / Judy Diane Grace -- 35. Legal Trends Affecting Philanthropy / Norman S. Fink."@en
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