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Educational fund raising : principles and practice

Author: Michael J Worth; Council for Advancement and Support of Education.
Publisher: Phoenix, AZ : Oryx Press, 1993.
Series: American Council on Education series on higher education.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
These 36 articles cover the full spectrum of educational fund raising and development and offer recent thinking on theory and practice. They also describe the history of the fund raising profession, corporate support, staff training, relations with other university offices, and so on.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael J Worth; Council for Advancement and Support of Education.
ISBN: 089774814X 9780897748148
OCLC Number: 27430129
Notes: "Sponsored by Council for Advancement and Support of Education."
Description: xviii, 441 p. ; 24 cm.
Contents: 1. Defining Institutional Advancement, Development, and Fund Raising / Michael J. Worth --
2. Elements of the Development Program / Michael J. Worth --
3. The Historical Overview / Michael J. Worth --
4. Characteristics of Donors / Thomas R. Pezzullo and Barbara E. Brittingham --
5. Characteristics of Successful Fund-raising Programs / Bruce A. Loessin and Margaret A. Duronio --
6. The Roles of Key Individuals / Sara L. Patton --
7. The Role of Institutional Planning in Fund Raising / Rick Nahm and Robert M. Zemsky --
8. The Annual Giving Program / Ann Gee Louden --
9. How to Prepare a Direct Mail Solicitation / Connie Clark --
10. Major Gift Programs / David R. Dunlop --
11. Fundamentals of Planned Giving / Ronald E. Sapp --
12. How to Solicit a Major Gift / Michael F. Adams --
13. Campaigning in the Nineties / William P. McGoldrick --
14. The Use of Fund-raising Counsel from Counsel's Perspective / George A. Brakeley III --
15. Rethinking the Traditional Capital Campaign / Joel P. Smith --
16. Obtaining Corporate Support / D. Chris Withers --
17. Obtaining Foundation Support / Max G. Smith --
18. How to Write a Good Proposal / Sarah Godfrey --
19. Raising Funds from Parents / Kathleen A. Kavanagh --
20. Raising Funds for Athletics / Jeffrey W. Gray --
21. Fund Raising for Professional Schools within a University / Robert R. Ashton --
22. Hiring, Training, and Retaining Development Staff / Karen E. Osborne --
23. Operating a Donor Research Office / Eric Siegel --
24. Measuring Fund-raising Costs and Results / Richard B. Boardman --
25. Organizing the Development Program / Gary A. Evans --
26. The Role of Public Relations in Fund Raising / Roger L. Williams --
27. The Role of Alumni Affairs in Fund Raising / Charles H. Webb --
28. Development and Sponsored Research / James W. Asp II --
29. The Institutionally Related Foundation / Royster C. Hedgepeth --
30. Raising Funds for Independent Schools / James M. Theisen --
31. Raising Funds for Community Colleges / Nanette J. Smith --
32. Ethical Issues in Fund Raising / Jake B. Schrum --
33. Educational Fund Raising as a Profession / Peter McE. Buchanan --
34. Trends in Fund-raising Research / Judy Diane Grace --
35. Legal Trends Affecting Philanthropy / Norman S. Fink.
Series Title: American Council on Education series on higher education.
Responsibility: edited by Michael J. Worth.

Abstract:

These 36 articles cover the full spectrum of educational fund raising and development and offer recent thinking on theory and practice. They also describe the history of the fund raising profession, corporate support, staff training, relations with other university offices, and so on.

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