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The Effect of information on consumer and market behavior

Author: Andrew A Mitchell; Carnegie-Mellon University.; American Marketing Association.
Publisher: Chicago : American Marketing Association, ©1978.
Series: Proceedings series (American Marketing Association)
Edition/Format:   Book : Conference publication : EnglishView all editions and formats
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Genre/Form: Conference proceedings
Congresses
Congrès
Additional Physical Format: Online version:
Effect of information on consumer and market behavior.
Chicago : American Marketing Association, ©1978
(OCoLC)654327754
Material Type: Conference publication
Document Type: Book
All Authors / Contributors: Andrew A Mitchell; Carnegie-Mellon University.; American Marketing Association.
ISBN: 0877571031 9780877571032
OCLC Number: 3362275
Notes: Proceedings of a workshop sponsored by Carnegie-Mellon University and the American Marketing Association, which was held at the university May 20-21, 1977.
Description: ix, 112 pages : illustrations ; 28 cm.
Series Title: Proceedings series (American Marketing Association)
Responsibility: edited by Andrew A. Mitchell.

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