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The effect of manufacturer advertising on retail pricing

Author: Mark S Albion; Paul W Farris
Publisher: Cambridge, Mass. : Marketing Science Institute, 1981.
Series: Report (Marketing Science Institute), rept. no. 81-105.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Mark S Albion; Paul W Farris
OCLC Number: 8129166
Notes: On cover: Marketing Science Institute Research Program.
Description: 31 pages : illustrations ; 28 cm.
Series Title: Report (Marketing Science Institute), rept. no. 81-105.
Responsibility: by Mark S. Albion and Paul W. Farris.

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