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Effective Media Relations : How to Get Results.

Author: David Wragge
Publisher: London : Kogan Page, 2005.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. This book will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations.
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: David Wragge
ISBN: 9780749446055 0749446056 1280251549 9781280251542
OCLC Number: 437158045
Description: 1 online resource (161 pages)
Contents: Contents; About the authors; Foreword; Introduction; 1 Where and when: a brief media history; 2 Who: ownership of the media; 3 Media law; 4 Ethics and privacy; 5 Broadcasting in the UK; 6 New media technology; 7 What is it all for? Media evaluation; 8 What: newspapers and periodicals; 9 Why: press relations --
a means to an end; 10 News, features and more; 11 How: writing for the press; 12 How: talking to the press; 13 Checklist for effective press relations; 14 Why: the importance of broadcast coverage; 15 How: preparation and briefing; 16 How: winning the interview. 17 Fine-tuning: handling different interviews18 How: radio interviews; Conclusion; Further reading; Index.

Abstract:

In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. This book will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations.

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