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Effective risk communication : a message-centered approach

Author: Timothy L Sellnow
Publisher: New York : Springer, ©2009.
Series: Food microbiology and food safety series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
"As we face the threats and concerns posed by terrorism in a post 9/11 world, risk communication is becoming much more important as an intervention and mitigation strategy. Risk communication is now something that governments, the private sector and other stakeholders need to think about before, during and after a natural or intentional catastrophic event. While intentional contamination of the food supply to cause  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Effective risk communication.
New York : Springer, ©2009
(OCoLC)233935116
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Timothy L Sellnow
ISBN: 9780387797274 0387797270
OCLC Number: 314174956
Description: 1 online resource (xi, 185 pages) : illustrations.
Contents: Foreword --
Introducing a Message-Centered Approach to Risk Communication --
Best Practices for Risk Communication --
Multiple Audiences for Risk Messages --
The Case Study Approach --
Cryptosporidium: Unanticipated Risk Factors --
Hurricane Katrina: Risk Communication in Response to a Natural Disaster --
New Zealand Beef Industry: Risk Communication in Response to a Terrorist Hoax --
Odwalla: The Long Term Implications of Risk Communication --
Toward a Practice of Mindfulness --
Ethical Considerations in Risk Communications --
Future Directions for Risk Communication --
Index.
Series Title: Food microbiology and food safety series.
Responsibility: Timothy L. Sellnow [and others].
More information:

Abstract:

Written for those charged with delivering risk messages to the public, this book constructs a communication-based approach to the subject. It establishes a message-centered focus and uses a  Read more...

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