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Effective risk communication : a message-centered approach

Author: Timothy L Sellnow; et al
Publisher: New York : Springer, ©2009.
Series: Food microbiology and food safety series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Written for those charged with delivering risk messages to the public, this book constructs a communication-based approach to the subject. It establishes a message-centered focus and uses a  Read more...

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Document Type: Book
All Authors / Contributors: Timothy L Sellnow; et al
ISBN: 9780387797267 0387797262
OCLC Number: 804713175
Description: xi, 185 p. : il. ; 25 cm
Contents: Conceptualizing a Message-Centered Approach to Risk Communication.- Introducing a Message-Centered Approach to Risk Communication.- Best Practices for Risk Communication.- Multiple Audiences for Risk Messages.- Cases in Risk Communication.- The Case Study Approach.- Cryptosporidium: Unanticipated Risk Factors.- Hurricane Katrina: Risk Communication in Response to a Natural Disaster.- New Zealand Beef Industry: Risk Communication in Response to a Terrorist Hoax.- Odwalla: The Long-Term Implications of Risk Communication.- ConAgra: Audience Complexity in Risk Communication.- Applications of a Message-Centered Approach to Risk Communication.- Toward a Practice of Mindfulness.- Ethical Considerations in Risk Communication.- Future Directions.
Series Title: Food microbiology and food safety series.
Responsibility: Timothy L. Sellnow ... [et al.].

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