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Effective school marketing

Author: Tom Bisschoff; Pierre Du Plessis; Elmine Smith
Publisher: Pretoria : Van Schaik, 2004.
Edition/Format:   Print book : English : 1st ed
Summary:

Effective school marketing is an essential resource for learners, practitioners and policy-makers.

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Document Type: Book
All Authors / Contributors: Tom Bisschoff; Pierre Du Plessis; Elmine Smith
ISBN: 0627025757 9780627025754
OCLC Number: 56102241
Description: 121 pages : illustrations ; 25 cm
Contents: Reflections on school marketing - an introduction; developing a marketing culture in a school; establishing a marketing plan; market research; budgeting in school marketing; fundraising; promotional approaches and techniques.
Responsibility: Tom Bisschoff, Pierre du Plessis, Elmine Smith.

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