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Effective small business management : an entrepreneurial approach

Author: Norman M Scarborough; Doug Wilson; Thomas Zimmerer
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, ©2009.
Edition/Format:   Book : English : 9th edView all editions and formats
Database:WorldCat
Summary:

For undergraduate and graduate courses in entrepreneurship and/or small business management. This book provides you a pathway to launching a new, small business successfully.

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Additional Physical Format: Online version:
Scarborough, Norman M.
Effective small business management.
Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
(OCoLC)891403465
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Norman M Scarborough; Doug Wilson; Thomas Zimmerer
ISBN: 9780136152705 0136152708 0136154573 9780136154570
OCLC Number: 183611296
Description: xvi, 912 p. : ill. (some col.) ; 29 cm.
Contents: section 1. The challenge of entrepreneurship --
1. Entrepreneurs : the driving force behind small business --
What is an entrepreneur? --
How to sport entrepreneurial opportunities --
The benefits of owning a small business --
The potential drawbacks of entrepreneurship --
Why the boom : the fuel feeding the entrepreneurial fire --
The cultural diversity of entrepreneurship --
The contributions of small businesses --
Putting failure into perspective --
How to avoid the pitfalls --
Conclusion --
Chapter review --
Discussion questions --
section 2. Building the business plan : beginning considerations --
2. Strategic management and the entrepreneur --
Building a competitive advantage --
The strategic management process --
Conclusion --
Chapter review --
Discussion questions --
3. Choosing a form of ownership --
The sole proprietorship --
The partnership --
The corporation --
Alternative forms of ownership --
Summary of selecting the form of ownership --
Chapter review --
Discussion questions --
4. Franchising and the entrepreneur --
What is a franchise? --
Types of franchising --
The benefits of buying a franchise --
Drawbacks of buying a franchise --
Franchising and the law --
The right way to buy a franchise --
Franchise contracts --
Trends in franchising --
Franchising as a growth strategy --
Conclusion --
Chapter review --
Discussion questions --
5. Buying an existing business --
Buying an existing business --
The right way to buy a business --
Methods for determining the value of a business --
Negotiating the deal --
Chapter review --
Discussion questions --
6. Conducting a feasibility analysis and crafting a winning business plan --
Conducting a feasibility analysis --
The benefits of a business plan --
The elements of a business plan --
What lenders and investors look for in a business plan --
making the business plan presentation --
Conclusion --
Suggested business plan format --
Chapter review --
Discussion questions --
section 3. Building a business plan : financial issues --
7. Creating a solid financial plan --
Basic financial reports --
Creating projected financial statements --
Ratio analysis --
Interpreting business ratios --
Breakeven analysis --
Chapter review --
Discussion questions --
8. Managing cash flow --
Cash management --
Cash and profits are not the same --
The cash budget --
Preparing a cash budget --
The "big three" of cash management --
Avoiding the cash crunch --
Conclusion --
Chapter review --
Discussion questions. section 4. Building a business plan : marketing your company --
9. Building a guerrilla marketing plan --
Creating a guerrilla marketing plan --
Market diversity : pinpointing the target market --
Determining customer needs and wants through market research --
How to conduct market research --
Plotting a guerrilla marketing strategy : building a competitive edge --
Marketing on the World Wide Web --
The marketing mix --
Chapter review --
Discussion questions --
10. Creative use of advertising and promotion --
Define your company's unique selling proposition --
Creating a promotional strategy --
Selecting advertising media --
How to prepare an advertising budget --
How to advertise big on a small budget --
Chapter review --
Discussion questions --
11. Pricing and credit strategies --
Pricing : a creative blend of art and science --
Three powerful pricing forces : image, competition, and value --
Pricing strategies and tactics --
Pricing techniques for retailers --
Pricing techniques for manufacturers --
Pricing techniques for service businesses --
The impact of credit on pricing --
Chapter review --
Discussion questions --
12. Global marketing strategies --
Why go global? --
Going global : strategies for small businesses --
Exporting --
Barriers to international trade --
International trade agreements --
Conclusion --
Chapter review --
Discussion questions --
13. E-commerce and entrepreneurship --
Benefits of selling on the Web --
Factors to consider before launching into e-commerce --
Twelve myths of e-commerce --
Strategies for e-success --
Designing a killer Web site --
Tracking Web results --
Ensuring Web privacy and security --
Chapter review --
Discussion questions --
section 5. Putting the business plan to work : finding financing --
14. Sources of equity financing --
Planning for capital needs --
Sources of equity financing --
Chapter review --
Discussion questions --
15. Sources of debt financing --
Sources of debt capital --
Non-bank sources of debt capital --
Federally sponsored programs --
Small Business Administration (SBA) --
State and local loan development programs --
Internal methods of financing --
Where not to seek funds --
Chapter review --
Discussion questions. section 6. Location and layout --
16. Location, layout, and physical facilities --
The logic of location : from region to state to city to site --
Location criteria for retail and service businesses --
Location options for retail and service businesses --
The location decision for manufacturers --
Layout and design considerations --
Layout : maximizing revenues, increasing efficiency, and reducing costs --
Chapter review --
Discussion questions --
section 7. Managing a small business : techniques for enhancing profitability --
17. Supply chain management --
Creating a purchasing plan --
Quantity : the economic order quantity (EOQ) --
Timing, when to order --
Managing the supply chain : vendor analysis and selection --
Legal issues affecting purchasing --
Chapter review --
Discussion questions --
18. Managing inventory --
Inventory control systems --
Just-in-time inventory control techniques --
Turning slow-moving inventory into cash --
Protecting inventory from theft --
Conclusion --
Chapter review --
Discussion questions --
section 8. Managing people : a company's most valuable resource --
19. Staffing and leading a growing company --
The entrepreneur's role as leader --
Hiring the right employees : the company's future depends on it --
Building the right culture and organizational structure --
Communicating effectively --
The challenge of motivating workers --
Chapter review --
Discussion questions --
section 9. Legal aspects of small business : succession, ethics, and government regulation --
20. Management succession and risk management strategies in the family business --
Family businesses --
Exit strategies --
Management succession --
Developing a management succession plan --
Risk management strategies --
The basics of insurance --
Controlling insurance costs --
Chapter review --
Discussion questions --
21. Ethics and social responsibility : doing the right thing --
An ethical perspective --
Who is responsible for ethical behavior? --
Establishing ethical standards --
Social responsibility and social entrepreneurship --
Putting social responsibility into practice --
Conclusion --
Chapter review --
Discussion questions --
22. The legal environment : business law and government regulation --
The law of contracts --
The Uniform Commercial Code (UCC) --
Protection of intellectual property rights --
The law of agency --
Bankruptcy --
Government regulation --
Conclusion --
Chapter review --
Discussion questions --
Appendix --
Cases --
Endnotes --
Credits --
Index.
Responsibility: Norman M. Scarborough, Douglas L. Wilson, Thomas W. Zimmerer.
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schema:description"section 6. Location and layout -- 16. Location, layout, and physical facilities -- The logic of location : from region to state to city to site -- Location criteria for retail and service businesses -- Location options for retail and service businesses -- The location decision for manufacturers -- Layout and design considerations -- Layout : maximizing revenues, increasing efficiency, and reducing costs -- Chapter review -- Discussion questions -- section 7. Managing a small business : techniques for enhancing profitability -- 17. Supply chain management -- Creating a purchasing plan -- Quantity : the economic order quantity (EOQ) -- Timing, when to order -- Managing the supply chain : vendor analysis and selection -- Legal issues affecting purchasing -- Chapter review -- Discussion questions -- 18. Managing inventory -- Inventory control systems -- Just-in-time inventory control techniques -- Turning slow-moving inventory into cash -- Protecting inventory from theft -- Conclusion -- Chapter review -- Discussion questions -- section 8. Managing people : a company's most valuable resource -- 19. Staffing and leading a growing company -- The entrepreneur's role as leader -- Hiring the right employees : the company's future depends on it -- Building the right culture and organizational structure -- Communicating effectively -- The challenge of motivating workers -- Chapter review -- Discussion questions -- section 9. Legal aspects of small business : succession, ethics, and government regulation -- 20. Management succession and risk management strategies in the family business -- Family businesses -- Exit strategies -- Management succession -- Developing a management succession plan -- Risk management strategies -- The basics of insurance -- Controlling insurance costs -- Chapter review -- Discussion questions -- 21. Ethics and social responsibility : doing the right thing -- An ethical perspective -- Who is responsible for ethical behavior? -- Establishing ethical standards -- Social responsibility and social entrepreneurship -- Putting social responsibility into practice -- Conclusion -- Chapter review -- Discussion questions -- 22. The legal environment : business law and government regulation -- The law of contracts -- The Uniform Commercial Code (UCC) -- Protection of intellectual property rights -- The law of agency -- Bankruptcy -- Government regulation -- Conclusion -- Chapter review -- Discussion questions -- Appendix -- Cases -- Endnotes -- Credits -- Index."@en
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