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Effective small business management : an entrepreneurial approach

Author: Norman M Scarborough; Thomas Zimmerer
Publisher: Upper Saddle River, N.J. : Prentice Hall, ©2003.
Edition/Format:   Print book : English : 7th edView all editions and formats
Summary:

For courses in Small Business Management, Entrepreneurship, Starting a New Business, Running a Small Business, New Venture Management. This text teaches budding entrepreneurs the "hands-on" tools and  Read more...

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Additional Physical Format: Online version:
Scarborough, Norman M.
Effective small business management.
Upper Saddle River, N.J. : Prentice Hall, ©2003
(OCoLC)690785835
Document Type: Book
All Authors / Contributors: Norman M Scarborough; Thomas Zimmerer
ISBN: 0130081167 9780130081162 013110540X 9780131105409
OCLC Number: 49530275
Description: xxii, 730 pages : illustrations (some color) ; 26 cm
Contents: Preface --
Sect. I. The Challenge of Entrepreneurship --
Ch. 1. Entrepreneurs: The Driving Force Behind Small Business --
Sect. II. Building the Business Plan: Beginning Considerations --
Ch. 2. Strategic Management and the Entrepreneur --
Ch. 3. Choosing a Form of Ownership --
Ch. 4. Franchising and the Entrepreneur --
Ch. 5. Buying an Existing Business --
Sect. III. Building a Business Plan: Marketing and Financial Matters --
Ch. 6. Crafting a Winning Business Plan --
Ch. 7. Building a Guerrilla Marketing Plan --
Ch. 8. Creating a Solid Financial Plan --
Ch. 9. Managing Cash Flow --
Sect. IV. Small Business Marketing Strategies --
Ch. 10. Pricing and Credit Strategies --
Ch. 11. Creative Use of Advertising and Promotion --
Ch. 12. Global Marketing Strategies for Entrepreneurs --
Ch. 13. E-Commerce and Entrepreneurship --
Sect. V. Putting the Business Plan to Work: Sources of Funds --
Ch. 14. Sources of Equity Financing --
Ch. 15. Sources of Debt Financing --
Sect. VI. Location and Layout --
Ch. 16. Location, Layout, and Physical Facilities --
Sect. VII. Managing a Small Business: Techniques for Enhancing Profitability --
Ch. 17. Purchasing, Quality Management, and Vendor Analysis --
Ch. 18. Managing Inventory --
Sect. VIII. Managing People: A Company's Most Valuable Resource --
Ch. 19. Staffing and Leading a Growing Company --
Sect. IX. Legal Aspects of Small Business: Succession, Ethics, and Government Regulation --
Ch. 20. Management Succession and Risk Management Strategies in the Family Business --
Ch. 21. Ethics, Social Responsibility, and the Entrepreneur --
Ch. 22. The Legal Environment: Business Law and Government Regulation --
Index.
Responsibility: Norman M. Scarborough, Thomas W. Zimmerer.

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