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Effective small business management : an entrepreneurial approach

Author: Norman M Scarborough; Thomas Zimmerer
Publisher: Upper Saddle River, N.J. : Prentice Hall, ©2003.
Edition/Format:   Print book : English : 7th edView all editions and formats
Database:WorldCat
Summary:

For courses in Small Business Management, Entrepreneurship, Starting a New Business, Running a Small Business, New Venture Management. This text teaches budding entrepreneurs the "hands-on" tools and  Read more...

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Additional Physical Format: Online version:
Scarborough, Norman M.
Effective small business management.
Upper Saddle River, N.J. : Prentice Hall, ©2003
(OCoLC)690785835
Document Type: Book
All Authors / Contributors: Norman M Scarborough; Thomas Zimmerer
ISBN: 0130081167 9780130081162 013110540X 9780131105409
OCLC Number: 49530275
Description: xxii, 730 pages : illustrations (some color) ; 26 cm
Contents: section I. The challenge of entrepreneurship --
1. Entrepreneurs : the driving force behind small business --
section II. Building the business plan : beginning considerations --
2. Strategic management and the entrepreneur --
3. Choosing a form of ownership --
4. Franchising and the entrepreneur --
5. Buying an existing business --
section III. Building a business plan : marketing and financial matters --
6. Crafting a winning business plan --
7. Building a guerrilla marketing plan --
8. Creating a solid financial plan --
9. Managing cash flow --
section IV. Small business marketing strategies --
10. Pricing and credit strategies --
11. Creative use of advertising and promotion --
12. Global marketing strategies for entrepreneurs --
13. E-commerce and entrepreneurship --
section V. Putting the business plan to work : sources of funds --
14. Sources of equity financing --
15. Sources of debt financing --
section VI. Location and layout --
16. Location, layout, and physical facilities --
section VII. Managing a small business : techniques for enhancing profitability --
17. Purchasing, quality management, and vendor analysis --
18. Managing inventory --
section VIII. Managing people : a company's most valuable resource --
19. Staffing and leading a growing company --
section IX. Legal aspects of small business : succession, ethics, and government regulation --
20. Management succession and risk management strategies in the family business --
21. Ethics, social responsibility, and the entrepreneur --
22. The legal environment : business law and government regulation.
Responsibility: Norman M. Scarborough, Thomas W. Zimmerer.

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