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|All Authors / Contributors:||
Norman M Scarborough
|Description:||xv, 871 pages : illustrations, maps (some color) ; 29 cm|
|Contents:||Section 1: The Challenge of Entrepreneurship Chapter 1: Entrepreneurs: The Driving Force behind Small Business Section 2: Building the Business Plan: Beginning Considerations Chapter 2: Strategic Management and the Entrepreneur Chapter 3: Choosing a Form of Ownership Chapter 4: Franchising and the Entrepreneur Chapter 5: Buying an Existing Business Chapter 6: Conducting a Feasibility Analysis and Crafting a Winning Business Plan Section 3: Building a Business Plan: Financial Issues Chapter 7: Creating a Solid Financial Plan Chapter 8: Managing Cash Flow Section 4: Building a Business Plan: Marketing Your Company Chapter 9: Building a Guerrilla Marketing Plan Chapter 10: Creative Use of Advertising and Promotion Chapter 11: Pricing and Credit Strategies Chapter 12: Global Marketing Strategies Chapter 13: E-Commerce and Entrepreneurship Section 5: Putting the Business Plan to Work: Finding Financing Chapter 14: Sources of Equity Financing Chapter 15: Sources of Debt Financing Section 6: Location and Layout Chapter 16: Location, Layout, and Physical Facilities Section 7: Managing a Small Business: Techniques for Enhancing Profitability Chapter 17: Supply Chain Management Chapter 18: Managing Inventory Section 8: Managing People: A Company's Most Valuable Resource Chapter 19: Staffing and Leading a Growing Company Section 9: Legal Aspects of Small Business: Succession, Ethics, and Government Regulation Chapter 20: Management Succession and Risk Management Strategies in the Family Business Chapter 21: Ethics and Social Responsibility: Doing the Right Thing Chapter 22: The Legal Environment: Business Law and Government Regulation|
|Responsibility:||Norman M. Scarborough.|