skip to content
The effective use of market research : a guide for management Preview this item
ClosePreview this item
Checking...

The effective use of market research : a guide for management

Author: Robin Birn
Publisher: London : Kogan Page, 1990.
Series: Kogan Page professional paperbacks.
Edition/Format:   Print book : English : Rev. and updated edView all editions and formats
Summary:

This revised edition reviews how the widening application of research techniques can be used to improve management and marketing decision-making rather than just provide information. It includes a  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Case studies
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robin Birn
ISBN: 0749401494 9780749401498
OCLC Number: 21029995
Description: 169 pages : illustrations ; 24 cm.
Series Title: Kogan Page professional paperbacks.
Responsibility: Robin Birn.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/21029995> # The effective use of market research : a guide for management
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "21029995" ;
   library:placeOfPublication <http://dbpedia.org/resource/London> ; # London
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
   schema:about <http://id.worldcat.org/fast/1010284> ; # Marketing research
   schema:about <http://experiment.worldcat.org/entity/work/data/198054843#Thing/market_research> ; # Market research
   schema:about <http://dewey.info/class/658.83/e20/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/198054843#Topic/marketing_research> ; # Marketing research
   schema:bookEdition "Rev. and updated ed." ;
   schema:bookFormat bgn:PrintBook ;
   schema:creator <http://viaf.org/viaf/38647484> ; # Robin Birn
   schema:datePublished "1990" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/198054843> ;
   schema:genre "Case studies"@en ;
   schema:inLanguage "en" ;
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/198054843#Series/kogan_page_professional_paperbacks> ; # Kogan Page professional paperbacks.
   schema:name "The effective use of market research : a guide for management"@en ;
   schema:productID "21029995" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/21029995#PublicationEvent/london_kogan_page_1990> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/198054843#Agent/kogan_page> ; # Kogan Page
   schema:url <http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=839133&custom%5Fatt%5F2=simple%5Fviewer> ;
   schema:url <http://www.gbv.de/dms/hbz/toc/ht003629171.pdf> ;
   schema:workExample <http://worldcat.org/isbn/9780749401498> ;
   umbel:isLike <http://bnb.data.bl.uk/id/resource/GB9007579> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/21029995> ;
    .


Related Entities

<http://dbpedia.org/resource/London> # London
    a schema:Place ;
   schema:name "London" ;
    .

<http://experiment.worldcat.org/entity/work/data/198054843#Series/kogan_page_professional_paperbacks> # Kogan Page professional paperbacks.
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/21029995> ; # The effective use of market research : a guide for management
   schema:name "Kogan Page professional paperbacks." ;
   schema:name "Kogan Page professional paperbacks" ;
    .

<http://id.worldcat.org/fast/1010284> # Marketing research
    a schema:Intangible ;
   schema:name "Marketing research"@en ;
    .

<http://viaf.org/viaf/38647484> # Robin Birn
    a schema:Person ;
   schema:familyName "Birn" ;
   schema:givenName "Robin" ;
   schema:name "Robin Birn" ;
    .

<http://worldcat.org/isbn/9780749401498>
    a schema:ProductModel ;
   schema:isbn "0749401494" ;
   schema:isbn "9780749401498" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.