skip to content
The effective use of market research : how to drive and focus better business decisions Preview this item
ClosePreview this item
Checking...

The effective use of market research : how to drive and focus better business decisions

Author: Robin Birn
Publisher: London ; Sterling, VA : Kogan Page, 2004.
Series: Market research in practice series.
Edition/Format:   eBook : Document : English : 4th edView all editions and formats
Summary:
"More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, explains what management can expect to gain from research and then analyses the type of business  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Birn, Robin.
Effective use of market research.
London ; Sterling, VA : Kogan Page, 2004
(DLC) 2004002754
(OCoLC)54407717
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Robin Birn
ISBN: 9780749445829 0749445823
OCLC Number: 70725617
Notes: Includes index.
Description: 1 online resource (xiv, 226 pages).
Contents: Key to making good decisions --
Getting the information you really need --
The best research techniques anyone can use --
What to measure and how to measure it --
You have the information, now use it --
Making sure that the customers are happy --
Tracking trends and changing decisions --
Getting the most out of business relationships with research companies --
Using research to grow your business.
Series Title: Market research in practice series.
Responsibility: Robin J. Birn.
More information:

Abstract:

Explains: how to develop representative samples; data protection legislation; and the professional ethics incorporated in the MRS Code of Conduct. This book looks at the circumstances in which market  Read more...

Reviews

Editorial reviews

Publisher Synopsis

"A useful guide to the strengths of research and the advantages it can generate for industry and commerce." Research

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/70725617> # The effective use of market research : how to drive and focus better business decisions
    a schema:MediaObject, schema:Book, schema:CreativeWork ;
    library:oclcnum "70725617" ;
    library:placeOfPublication <http://dbpedia.org/resource/London> ; # London
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/3811951463#Place/sterling_va> ; # Sterling, VA
    schema:about <http://id.worldcat.org/fast/1137062> ; # Success in business
    schema:about <http://experiment.worldcat.org/entity/work/data/3811951463#Topic/business_&_economics_management> ; # BUSINESS & ECONOMICS--Management
    schema:about <http://experiment.worldcat.org/entity/work/data/3811951463#Topic/marktonderzoek> ; # Marktonderzoek
    schema:about <http://experiment.worldcat.org/entity/work/data/3811951463#Topic/business_&_economics_industrial_management> ; # BUSINESS & ECONOMICS--Industrial Management
    schema:about <http://id.worldcat.org/fast/889035> ; # Decision making
    schema:about <http://experiment.worldcat.org/entity/work/data/3811951463#Topic/business_&_economics_management_science> ; # BUSINESS & ECONOMICS--Management Science
    schema:about <http://dewey.info/class/658.83/e22/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/3811951463#Topic/business_&_economics_organizational_behavior> ; # BUSINESS & ECONOMICS--Organizational Behavior
    schema:about <http://id.worldcat.org/fast/1010284> ; # Marketing research
    schema:about <http://id.worldcat.org/fast/1134371> ; # Strategic planning
    schema:bookEdition "4th ed." ;
    schema:bookFormat schema:EBook ;
    schema:creator <http://viaf.org/viaf/38647484> ; # Robin Birn
    schema:datePublished "2004" ;
    schema:description "Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/3811951463> ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/3811951463#Series/market_research_in_practice_series> ; # Market research in practice series.
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/3811951463#Series/market_research_in_practice> ; # Market research in practice
    schema:isSimilarTo <http://www.worldcat.org/oclc/54407717> ;
    schema:name "The effective use of market research : how to drive and focus better business decisions"@en ;
    schema:productID "70725617" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/70725617#PublicationEvent/london_sterling_va_kogan_page_2004> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/3811951463#Agent/kogan_page> ; # Kogan Page
    schema:reviews <http://www.worldcat.org/title/-/oclc/70725617#Review/-24098287> ;
    schema:url <http://catdir.loc.gov/catdir/toc/ecip0414/2004002754.html> ;
    schema:url <http://proquest.safaribooksonline.com/9780749442002> ;
    schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=130558> ;
    schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=256146> ;
    schema:url <http://www.myilibrary.com?id=22245&ref=toc> ;
    schema:url <http://www.myilibrary.com?id=22245> ;
    schema:url <http://site.ebrary.com/id/10084450> ;
    schema:url <http://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=256146> ;
    schema:url <http://search.proquest.com/publication/105919> ;
    schema:workExample <http://worldcat.org/isbn/9780749445829> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/70725617> ;
    .


Related Entities

<http://dbpedia.org/resource/London> # London
    a schema:Place ;
    schema:name "London" ;
    .

<http://experiment.worldcat.org/entity/work/data/3811951463#Series/market_research_in_practice> # Market research in practice
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/70725617> ; # The effective use of market research : how to drive and focus better business decisions
    schema:name "Market research in practice" ;
    .

<http://experiment.worldcat.org/entity/work/data/3811951463#Series/market_research_in_practice_series> # Market research in practice series.
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/70725617> ; # The effective use of market research : how to drive and focus better business decisions
    schema:name "Market research in practice series." ;
    .

<http://experiment.worldcat.org/entity/work/data/3811951463#Topic/business_&_economics_industrial_management> # BUSINESS & ECONOMICS--Industrial Management
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Industrial Management"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/3811951463#Topic/business_&_economics_management> # BUSINESS & ECONOMICS--Management
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Management"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/3811951463#Topic/business_&_economics_management_science> # BUSINESS & ECONOMICS--Management Science
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Management Science"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/3811951463#Topic/business_&_economics_organizational_behavior> # BUSINESS & ECONOMICS--Organizational Behavior
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Organizational Behavior"@en ;
    .

<http://id.worldcat.org/fast/1010284> # Marketing research
    a schema:Intangible ;
    schema:name "Marketing research"@en ;
    .

<http://id.worldcat.org/fast/1134371> # Strategic planning
    a schema:Intangible ;
    schema:name "Strategic planning"@en ;
    .

<http://id.worldcat.org/fast/1137062> # Success in business
    a schema:Intangible ;
    schema:name "Success in business"@en ;
    .

<http://id.worldcat.org/fast/889035> # Decision making
    a schema:Intangible ;
    schema:name "Decision making"@en ;
    .

<http://search.proquest.com/publication/105919>
    rdfs:comment "Career & Technical Education Database" ;
    .

<http://viaf.org/viaf/38647484> # Robin Birn
    a schema:Person ;
    schema:familyName "Birn" ;
    schema:givenName "Robin" ;
    schema:name "Robin Birn" ;
    .

<http://worldcat.org/isbn/9780749445829>
    a schema:ProductModel ;
    schema:isbn "0749445823" ;
    schema:isbn "9780749445829" ;
    .

<http://www.worldcat.org/oclc/54407717>
    a schema:CreativeWork ;
    rdfs:label "Effective use of market research." ;
    schema:description "Print version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/70725617> ; # The effective use of market research : how to drive and focus better business decisions
    .

<http://www.worldcat.org/title/-/oclc/70725617>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/70725617> ; # The effective use of market research : how to drive and focus better business decisions
    schema:dateModified "2017-11-20" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .

<http://www.worldcat.org/title/-/oclc/70725617#Review/-24098287>
    a schema:Review ;
    schema:itemReviewed <http://www.worldcat.org/oclc/70725617> ; # The effective use of market research : how to drive and focus better business decisions
    schema:reviewBody ""More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well is likely to develop more competitive sales, marketing and communications strategies."--Jacket." ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.