skip to content
The effects of cause-related marketing on customers' attitudes and buying behavior Preview this item
ClosePreview this item
Checking...

The effects of cause-related marketing on customers' attitudes and buying behavior

Author: Denise Steckstor
Publisher: Wiesbaden : Gabler Verlag, ©2012.
Dissertation: Diss.-- Technische Universität München, 2011.
Series: Gabler research., Applied marketing science.
Edition/Format:   Thesis/dissertation : Document : Thesis/dissertation : eBook   Computer File : EnglishView all editions and formats
Database:WorldCat
Summary:
Firms increasingly concentrate their Corporate Social Responsibility strategies within marketing by implementing Cause-Related Marketing programs. Especially against the background of an increased marketing accountability, Denise Steckstor develops a comprehensive model of Cause-Related Marketing determinants and customer attitudes as well as behavior and validates it on the basis of a quasi-experimental field  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Material Type: Document, Thesis/dissertation, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Denise Steckstor
ISBN: 9783834970787 3834970786 383493240X 9783834932402
OCLC Number: 760305958
Description: 1 online resource (xvi, 176 pages).
Series Title: Gabler research., Applied marketing science.
Responsibility: Denise Steckstor ; with a foreword by Florian von Wangenheim.
More information:

Abstract:

Firms increasingly concentrate their Corporate Social Responsibility strategies within marketing by implementing Cause-Related Marketing programs. This title develops a comprehensive model of  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/760305958> # The effects of cause-related marketing on customers' attitudes and buying behavior
    a schema:CreativeWork, pto:Web_document, bgn:Thesis, schema:MediaObject, schema:Book ;
    bgn:inSupportOf "Diss.-- Technische Universität München, 2011." ;
    library:oclcnum "760305958" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/gw> ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/1043581002#Place/wiesbaden> ; # Wiesbaden
    schema:about <http://dewey.info/class/658.8/e23/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/1043581002#Thing/marketing> ; # Marketing
    schema:about <http://id.worldcat.org/fast/1122851> ; # Social responsibility of business
    schema:about <http://id.worldcat.org/fast/876238> ; # Consumer behavior
    schema:about <http://experiment.worldcat.org/entity/work/data/1043581002#Topic/science_economique> ; # Science économique
    schema:about <http://experiment.worldcat.org/entity/work/data/1043581002#Topic/affaires> ; # Affaires
    schema:about <http://experiment.worldcat.org/entity/work/data/1043581002#Thing/economics> ; # Economics
    schema:about <http://id.worldcat.org/fast/1122635> ; # Social marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/1043581002#Thing/economics_management_science> ; # Economics/Management Science
    schema:copyrightYear "2012" ;
    schema:creator <http://viaf.org/viaf/310727484> ; # Denise Steckstor
    schema:datePublished "2012" ;
    schema:description "Firms increasingly concentrate their Corporate Social Responsibility strategies within marketing by implementing Cause-Related Marketing programs. Especially against the background of an increased marketing accountability, Denise Steckstor develops a comprehensive model of Cause-Related Marketing determinants and customer attitudes as well as behavior and validates it on the basis of a quasi-experimental field study. She shows that Cause-Related Marketing programs can, additionally to generating donations for the not-for-profit partner, contribute to achieving central marketing goals. Based on."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/1043581002> ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/1043581002#Series/applied_marketing_science_angewandte_marketingforschung> ; # Applied marketing science / Angewandte Marketingforschung
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/1043581002#Series/gabler_research> ; # Gabler research.
    schema:name "The effects of cause-related marketing on customers' attitudes and buying behavior"@en ;
    schema:productID "760305958" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/760305958#PublicationEvent/wiesbaden_gabler_verlag_2012> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/1043581002#Agent/gabler_verlag> ; # Gabler Verlag
    schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=885791> ;
    schema:url <http://www.myilibrary.com?id=794267> ;
    schema:url <http://dx.doi.org/10.1007/978-3-8349-7078-7> ;
    schema:workExample <http://worldcat.org/isbn/9783834970787> ;
    schema:workExample <http://worldcat.org/isbn/9783834932402> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/760305958> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1043581002#Agent/gabler_verlag> # Gabler Verlag
    a bgn:Agent ;
    schema:name "Gabler Verlag" ;
    .

<http://experiment.worldcat.org/entity/work/data/1043581002#Series/applied_marketing_science_angewandte_marketingforschung> # Applied marketing science / Angewandte Marketingforschung
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/760305958> ; # The effects of cause-related marketing on customers' attitudes and buying behavior
    schema:name "Applied marketing science / Angewandte Marketingforschung" ;
    .

<http://experiment.worldcat.org/entity/work/data/1043581002#Series/gabler_research> # Gabler research.
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/760305958> ; # The effects of cause-related marketing on customers' attitudes and buying behavior
    schema:name "Gabler research." ;
    schema:name "Gabler research" ;
    .

<http://experiment.worldcat.org/entity/work/data/1043581002#Thing/economics_management_science> # Economics/Management Science
    a schema:Thing ;
    schema:name "Economics/Management Science" ;
    .

<http://experiment.worldcat.org/entity/work/data/1043581002#Topic/science_economique> # Science économique
    a schema:Intangible ;
    schema:name "Science économique"@en ;
    .

<http://id.worldcat.org/fast/1122635> # Social marketing
    a schema:Intangible ;
    schema:name "Social marketing"@en ;
    .

<http://id.worldcat.org/fast/1122851> # Social responsibility of business
    a schema:Intangible ;
    schema:name "Social responsibility of business"@en ;
    .

<http://id.worldcat.org/fast/876238> # Consumer behavior
    a schema:Intangible ;
    schema:name "Consumer behavior"@en ;
    .

<http://viaf.org/viaf/310727484> # Denise Steckstor
    a schema:Person ;
    schema:familyName "Steckstor" ;
    schema:givenName "Denise" ;
    schema:name "Denise Steckstor" ;
    .

<http://worldcat.org/isbn/9783834932402>
    a schema:ProductModel ;
    schema:isbn "383493240X" ;
    schema:isbn "9783834932402" ;
    .

<http://worldcat.org/isbn/9783834970787>
    a schema:ProductModel ;
    schema:isbn "3834970786" ;
    schema:isbn "9783834970787" ;
    .

<http://www.worldcat.org/title/-/oclc/760305958>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/760305958> ; # The effects of cause-related marketing on customers' attitudes and buying behavior
    schema:dateModified "2016-06-16" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.