skip to content
The effects of cause-related marketing on customers' attitudes and buying behavior Preview this item
ClosePreview this item
Checking...

The effects of cause-related marketing on customers' attitudes and buying behavior

Author: Denise Steckstor
Publisher: Wiesbaden : Gabler Research, ©2012.
Edition/Format:   eBook : Document : English : 1st edView all editions and formats
Summary:

Firms increasingly concentrate their Corporate Social Responsibility strategies within marketing by implementing Cause-Related Marketing programs. This title develops a comprehensive model of  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Denise Steckstor
ISBN: 383493240X 9783834932402 3834970786 9783834970787
OCLC Number: 847680707
Description: 1 online resource (xvi, 176 pages :) : illustrations
Responsibility: Denise Steckstor ; with a foreword by Florian von Wangenheim.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/847680707> # The effects of cause-related marketing on customers' attitudes and buying behavior
    a schema:MediaObject, schema:CreativeWork, schema:Book ;
   library:oclcnum "847680707" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/gw> ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/1043581002#Place/wiesbaden> ; # Wiesbaden
   schema:about <http://id.worldcat.org/fast/1122851> ; # Social responsibility of business
   schema:about <http://id.worldcat.org/fast/876238> ; # Consumer behavior
   schema:about <http://id.worldcat.org/fast/1122635> ; # Social marketing
   schema:about <http://dewey.info/class/629.892/e23/> ;
   schema:bookEdition "1st ed." ;
   schema:bookFormat schema:EBook ;
   schema:copyrightYear "2012" ;
   schema:creator <http://viaf.org/viaf/310727484> ; # Denise Steckstor
   schema:datePublished "2012" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/1043581002> ;
   schema:genre "Electronic books"@en ;
   schema:inLanguage "en" ;
   schema:name "The effects of cause-related marketing on customers' attitudes and buying behavior"@en ;
   schema:productID "847680707" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/847680707#PublicationEvent/wiesbaden_gabler_research_2012> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/1043581002#Agent/gabler_research> ; # Gabler Research
   schema:url <https://link.springer.com/openurl?genre=book&isbn=978-3-8349-3240-2> ;
   schema:url <http://site.ebrary.com/id/10652669> ;
   schema:workExample <http://worldcat.org/isbn/9783834970787> ;
   schema:workExample <http://worldcat.org/isbn/9783834932402> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/847680707> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1043581002#Agent/gabler_research> # Gabler Research
    a bgn:Agent ;
   schema:name "Gabler Research" ;
    .

<http://id.worldcat.org/fast/1122635> # Social marketing
    a schema:Intangible ;
   schema:name "Social marketing"@en ;
    .

<http://id.worldcat.org/fast/1122851> # Social responsibility of business
    a schema:Intangible ;
   schema:name "Social responsibility of business"@en ;
    .

<http://id.worldcat.org/fast/876238> # Consumer behavior
    a schema:Intangible ;
   schema:name "Consumer behavior"@en ;
    .

<http://viaf.org/viaf/310727484> # Denise Steckstor
    a schema:Person ;
   schema:familyName "Steckstor" ;
   schema:givenName "Denise" ;
   schema:name "Denise Steckstor" ;
    .

<http://worldcat.org/isbn/9783834932402>
    a schema:ProductModel ;
   schema:isbn "383493240X" ;
   schema:isbn "9783834932402" ;
    .

<http://worldcat.org/isbn/9783834970787>
    a schema:ProductModel ;
   schema:isbn "3834970786" ;
   schema:isbn "9783834970787" ;
    .

<http://www.worldcat.org/title/-/oclc/847680707>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/847680707> ; # The effects of cause-related marketing on customers' attitudes and buying behavior
   schema:dateModified "2018-03-11" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.